Munich, Bavaria, Germany
Revenue Operations Leader with proven expertise in building RevOps teams from scratch, combining a hands-on approach with strategic thinking and people management skills. I have successfully built and led both Revenue Operations and SDR teams (both internal FTEs and external BPO partners). My expertise spans the full spectrum of Revenue Operations, including Pre-Sales Ops, Sales Ops, and Account Management Operations. I have also managed systems and tools, designed compensation schemes, led strategic projects and created dashboards for Sales, Marketing, and C-level stakeholders. Reporting directly to the CRO has given me deep strategic insight into scaling company operations, driving inventory growth across large sales organizations and increasing overall revenue. I am also passionate about contributing to company culture and supporting organizational development.
Team: Hired and managed a RevOps team of 5 FTEs, managed 2 teams of internal SDRs for a total of 12 FTEs as well as the Operations of 250 Sales & Account Managers. Ran Sales Ops, Internal and External SDRs, Account Management Operations, M&A Ops, Forecasting and Analytics. Scale: Supported the growth of Holidu, increasing revenue by 60x and expanding from 3.5k to 50k properties. Implementation of new tools such as Pipedrive and Demodesk to the whole organisation. Core projects: Build budgeting plan to improve territory planning, yearly targeting and forecasting; improved end-to-end sales process by introducing new lead generation strategies and SDRs and improving conversion rates; defining and implementing a Lead Score and account segmentations to increase revenue generation & establishing compensation structures for the Sales & AM department.
- Management & optimization of the Sales CRM tool; - Analyses and tracking of leads performance; - Creation of company reports at different levels; - New market analyses and KPIs definition; - Sales bonus calculation & lead generation; - Lead management of 30 business developers across 6 countries.
- Business performance and KPIs tracking; - Sales CRM process optimization; - Business and individual performance reporting; - New market analyses; - Sales bonus calculation & lead generation.
- Support of new product launches; - Development of new marketing campaigns; - Sell-in, sell-out and market analyses; - Digital marketing activities; - Management of different distribution channels
- Development and implementation of business plans; - Coordination of instore activities; - Sell-in, sell-out and market analyses; - E-commerce team support; - Managing contacts with external partners.