Hamburg, Hamburg, Germany
Alessandro Ursino has over 15 years of Marketing & Sales experience working in big multinational FMCG companies. Alessandro has worked across multiple markets and categories (Personal care, Toiletries, Food, Sweet Biscuits, Savory Snacks), with proven track record in creating strong and successful strategies, executing them with passion and business focus and leading teams, both with direct and dotted-line reports. During his experience in FMCG companies he held different roles, both country and regional, business focused and Equity or Innovation, both in complex multinational environment and small, agile local business units. Strong delivery attitude, entrepreneurship and focus on people are my managerial strongholds. Currently, he is the Marketing Director of Biscuits Northern EU at Mondelēz International responsible for Biscuits Portfolio (Oreo, BelVita, Ritz, Cadbury, Local Brands).
Responsible for Marketing across EMEA Region. Member of regional leadership team.
Responsible for Biscuits and Seasonal Business (Panettoni, Colombe) in Italy (~300 M$), managing a diverse Portfolio of 2 major Brands (Galbusera, with 10 Sub Brands underneath, and Tre Marie).
Responsible for Meals in South EU (Italy, Greece: ~380m$), managing a Portfolio of PowerBrands (Philadelphia) and local Brands (Sottilette, Grocery Brands). Managing a team of 15 people. P&L accountability and Marketing leadership.
Responsible for Biscuits in Northern EU (UK/I, Nordics: ~300 M$), managing PowerBrands (Belvita, Oreo, Ritz, Tuc, Barny) and Local Brands. P&L accountability. Managing a team of 15 people across UK & Nordics
Responsible for EU Fuel Brands (Belvita Breakfast, Tuc, Ritz, Barni: ~750 M$). In charge of driving the EU strategy and responsible for Equity & Base Business development and performance. Representing the EU region at Global level. Managing a team of 3 EU Marketing Managers, and leading a broad Marketing Fuel community of over 30 marketers located in country. Main Achievements: - Launch of Belvita Soft in EU (main Belvita launch of recent 5 years; Belvita up +12% in all key markets) - New Tuc Equity campaign roll-out in main EU markets
Responsible for “Bakery” Business (Oro, Vitasnella, Premium: 150 M$). P&L Accountable, leading the Business Team (with representatives of Sales, Trade Marketing, Operations, Finance) with responsibility on strategies, plans and business management. Managing a team of 6 Brand Managers. Main Achievements: - Oro Saiwa strong n.1 Biscuit in Italian Market - Complete new formats strategy for Oro Saiwa (by channel and customers) - Vitasnella business doubled
Responsible for Oro Saiwa Brand (Breakfast and Break: 90 M$), managing a team of 2 Brand Managers. Main Achievements: - New Commercial Strategy for Oro Saiwa, with Special Promo Packs approach - First big Activation (both ATL and in store) on Oro Saiwa Brand developed - Innovation Pipeline developed with successful launch of new products: Oro Ciok Dark, Oro Gocce
Brand Manager on Oro Break products