Amsterdam, North Holland, Netherlands
Most organizations have a misdiagnosis problem, not a knowledge problem. They create one-off solutions when they need repeatable architecture, and build person-dependent processes when they need self-sustaining systems. I’ve spent 20 years learning to recognize these patterns, whether building systems from scratch or fixing the ones that quietly stopped working. Today, I work at the intersection of learning, onboarding, enablement, and organizational change: helping complex, distributed organizations diagnose capability challenges, drive adoption, and build sustainable ways of scaling knowledge. My work combines capability building, governance, behavioral design, and AI to turn complexity into practical systems: learning ecosystems, onboarding journeys, enablement frameworks, and change approaches that people actually adopt. In practice, this has meant founding digital academies, transforming onboarding models, reducing time-to-competency, and helping globally distributed teams create and maintain knowledge more independently. I’m especially drawn to the “invisible infrastructure” of organizations: the systems, habits, and behaviors that quietly determine whether change sticks, scales, or slowly breaks. ________________________ Fixing systems is the job. Watching talented L&D people underestimate themselves? That one I cannot leave alone. 💙 If you are in L&D and want to reflect on your work, your growth, or next career step, I mentor pro bono through the L&D Shapers programme. Book via the featured post 👇
Elected by TomTom employees to represent the Netherlands workforce as one of 15 Dutch Works Council members (employee representation body with consultation rights on major organizational decisions); unanimously appointed Communications Officer to strengthen organizational clarity, engagement, and communication governance. • Communications Governance: Designed a communications framework enabling any Council member to communicate with consistent quality and timing, reducing dependency on a single communications owner. • Transparency & Predictability: Revamped the Works Council website and defined strategic communication protocols (what to communicate, when, and how) to improve transparency and consistency. • Employee Insight & Improvement: Launched an organization-wide survey to diagnose employee perception of the Works Council, identifying communication gaps and implementing targeted improvements within four months.
TomTom is a global location technology company powering navigation, mapping, traffic, and geospatial solutions across automotive, enterprise, and consumer ecosystems. My role: Design scalable learning, onboarding, and enablement systems supporting 400+ internal stakeholders and 200+ B2B partners globally across Product, Sales, IT, and People, improving capability adoption, reducing SME dependency, and enabling knowledge to scale sustainably. Key results: • Reduced time-to-competency by 50% (from 1 year to <6 months) by designing scalable onboarding and enablement pathways for Automotive and Enterprise Sales teams across global markets, accelerating commercial readiness and reducing regional SME dependency. • Originally hired to design eLearning solutions, evolved the role into founding and scaling the TomTom Excellence Academy, establishing governance frameworks, global content standards, and self-service operating models that enabled 150+ creators to independently build and maintain enablement content. • Orchestrated cross-functional working groups across Product and Maps, aligning stakeholders across up to 10 concurrent programmes and supporting consistent enablement delivery across 30+ product launches. • Built an end-to-end product launch enablement system, establishing collateral governance, reusable inventories, workflows, and quality standards that improved launch consistency and readiness across multiple product teams. • Successfully migrated the Excellence Academy into the HR Global Academy ecosystem while acting as an internal expert on digital learning governance, LMS strategy, AI-augmented workflows, and scalable content standards.
Founded and lead TomTom’s global neuro-inclusion community to embed cognitive accessibility and inclusive design into the company’s ways of working. • Systems Inclusivity: Introduced cognitive accessibility and inclusive design standards later adopted company-wide by People & Culture. • Policy & Organizational Influence: Successfully advocated for neuro-inclusion awareness to be embedded into corporate performance review frameworks. • Community Engagement at Scale: Built global feedback systems (direct and indirect formats) and launched TomTom’s first “Open Chat” format, engaging 300+ employees worldwide.
Help professionals with complex, non-linear international careers translate experience into clear positioning, stronger professional narratives, and sustainable job search systems. • Narrative Architecture: Transform complex backgrounds into coherent career positioning, executive summaries, and high-impact professional narratives. • Career Systems Design: Build AI-enhanced and sustainable job-search workflows that reduce friction, improve clarity, and support high-level career transitions. • Strategic Positioning: Support professionals navigating reinvention, international careers, and unconventional trajectories into organizations including Tesla, Canon, and other global employers.
Led strategic community engagement and internal communications for globally distributed Live Operations teams, strengthening belonging, visibility, and participation across diversity and inclusion initiatives. • Community Building at Scale: Increased visibility and active participation in inclusion priorities across globally distributed operational teams through structured engagement initiatives. • Leadership Engagement & Change Adoption: Designed recurring awareness campaigns and leadership-facing initiatives that strengthened strategic DE&I visibility and encouraged organizational participation. • Communication & Alignment: Built communication formats and engagement touchpoints that improved clarity, consistency, and connection across distributed teams.
Just Eat Takeaway.com is a global online food delivery marketplace operating across multiple international markets and high-volume customer operations. My role: Designed scalable onboarding and capability-building systems for globally distributed Live Operations teams, improving onboarding consistency, reducing trainer dependency, and supporting operational excellence at scale. Key results: • Architected and scaled a blended onboarding model from scratch for Global Live Operations across multiple markets, reducing trainer dependency by 40%, improving onboarding consistency, and enabling faster ramp-up at scale. • Led onboarding and capability programs across 6 global markets, supporting 400+ learners and achieving 98% pass rates and 95% trainer quality ratings, while continuously improving onboarding effectiveness through learner feedback and operational performance data. • Pioneered eLearning adoption within the department, introducing storyboarding and digital learning practices while upskilling 5 team members, including managers, to independently create scalable onboarding content. • Built scalable onboarding infrastructure, creating 40+ reusable enablement assets (interactive simulations, videos, job aids, workflows) that improved onboarding consistency and reduced dependency on senior experts. • Acted as the senior onboarding and training lead for Global Live Operations, driving onboarding redesign, mentoring practitioners, and coordinating capability-building initiatives across markets.
Poste Italiane is Italy’s national postal, logistics, and financial services provider, operating in a highly regulated, high-volume environment across B2B, B2C, banking, and public services. My role: Supported front-line operations while enabling digital adoption during a large-scale organizational transformation, helping staff and customers navigate increasingly complex technical and compliance workflows. Key contributions: • Served as Acting Deputy Director across multiple branches, overseeing 20+ colleagues, high-volume customer operations, and vault responsibility up to €75,000, ensuring compliance in a fast-paced regulated environment. • Acted as an internal SME during Poste Italiane’s enterprise-wide digital transformation, creating reference materials, simplifying technical and compliance processes, and supporting 20+ frontline staff and 1,000+ daily customers through major operational change. • Became a trusted point of contact for foreign nationals, deaf customers, and LGBTQ+ individuals, bridging language, cultural, and accessibility barriers while helping colleagues improve inclusive service practices.
Boxitonline is a tech startup (subscription box service) operating in a fast-moving launch environment, combining digital growth, customer acquisition, and user experience experimentation. My role: Supported digital growth, content strategy, and UX optimization during the company’s launch phase, translating user behavior insights into scalable engagement and journey improvements. • Increased social media following by 800% and digital reach by 300% in six months through data-informed content strategy, messaging experimentation, and engagement optimization. • Partnered with Product and IT to map and improve customer journeys, translating user research into actionable UX improvements that increased conversion and reduced drop-off points. • Applied A/B testing and behavioral insights to messaging and digital workflows, improving user engagement during the company’s launch phase before COVID-driven closure.