Alessandra Antenucci

Dynamic and visionary Brand Marketing executive, with over 20+ years of experience in launching emerging and heritage brands .

New York, New York, United States

About

Dynamic and visionary Brand Marketing executive with a proven track record in shaping brand identities and market presence across diverse portfolios. Skilled in leveraging consumer insights to drive brand development, implementing impactful social media and PR strategies, and fostering collaborations for enhanced brand visibility and relevance. Adept at leading creative teams and studios to deliver high-quality brand assets and marketing materials. Passionate about driving innovation, fostering collaboration, and delivering measurable results in competitive markets. Dedicated team leader with a strong vision for business' success, purpose, and growing talent

Experience

  • Fossil Group, Inc. (Full-time · 4 yrs 4 mos)
    • VP Brand Marketing (Brand Development, Earned Media, Creative)
      Mar 2023 - Present · 3 yrs 4 mos

    • Senior Director, Global Brand Marketing
      Mar 2022 - Mar 2023 · 1 yr 1 mo

  • Founder and Chief Queer Officer at Queer and Ally
    Jun 2020 - Present · 6 yrs 1 mo

    Purveyor of All Things Queer This is more than a marketplace. It's a community. Queer and Ally is a marketplace finding brands that authentically support the LGBTQIA+ community. 10% of our marketplace profits go back LGBTQIA+ organizations helping to elevate and support our community. Queer owned, Queer operated, Queer funded. Allies Welcomed!

  • Member at Chief
    Sep 2021 - Sep 2022 · 1 yr 1 mo

    Chief is a private network built to drive more women into positions of power and keep them there. Chief is the only organization specifically designed for senior women leaders to strengthen their leadership journey, cross-pollinate ideas across industries, and effect change from the top down.

  • VP of Marketing at PARKER CLAY
    Apr 2021 - Feb 2022 · 11 mos

    A Better Bag for a Better World. Certified B Corp. Parker Clay is transforming communities through trade to create social and economic empowerment. With every product we make, we are not only empowering people in the local communities but we are also partnering with non-profit Women at Risk in giving back to help more women in Ethiopia realize their potential.

  • Fossil Group, Inc. (5 yrs 4 mos)
    • Senior Director, Global Brand Marketing
      Mar 2020 - Apr 2021 · 1 yr 2 mos

      Global leader of Brand Marketing. Responsible for brand strategy including the relaunch of brands and positioning of the organization as a technology leader in wearables. Lead integrated brand marketing strategy including public relations, social media, special events, campaign strategy, e-commerce and retail experience. Brand partnerships and product collaborations. Lead CSR/purpose initiatives #maketimeforgood.

    • Senior Director, Global Brand Marketing, Fossil & Zodiac
      Mar 2019 - Feb 2020 · 1 yr

    • Director Of Brand Marketing
      Jan 2016 - Mar 2019 · 3 yrs 3 mos