United Kingdom
Global Product Marketing Manager | MBA Marketing & International Business | SaaS & E-Commerce Expert | Driving Growth Through Data, Strategy, and Storytelling | Digital Marketing | Enterprise Digital Strategy I am a solution-focused Product Marketing Manager with over 10 years of experience helping SaaS and E-commerce products grow and thrive on an international scale. Over the years, I’ve helped influence company ARR through data-led positioning, customer insight, and honest, story-driven marketing. I enjoy finding the balance between data and creativity, where real growth happens. I’ve always loved the challenge of bringing ideas to life, from shaping go-to-market strategies to watching products find their place in the market and make an impact. Seeing that full journey is what keeps me inspired. I genuinely enjoy turning complexity into simplicity, finding clarity in the chaos and helping others see the bigger picture in a way that feels clear, useful, and inspiring. I believe collaboration is where the best ideas come from. Working with people across teams and backgrounds pushes both business and personal growth — something I really value. Originally from Sardinia, Italy, but I moved to the UK many moons ago to follow my dreams and build a career doing what I love most: connecting people, products, and purpose.
- Leading a team of 5 across all main paid advertising channels with a focus on Amazon Advertising including creation of development plans, brainstorming sessions and providing regular updated training across all channels. - Being responsible for a large client's portfolio through Google, Bing, Amazon, eBay and Facebook across multiple verticals and markets. - Developing strong, trusting relationships with clients and working partners by providing leadership and support during strategy creation, idea conception and execution. - Developing internal products and services such as bundle packages to allow larger scope of works (Amazon Adverting & Amazon Marketplace). - Developing a pricing model to create an EMEA rate card essential to market the company's services. - Providing training to the core team as well as the wider team across pre-sales, sales and services. - Ensuring high standard quality of work and overseeing performance based on account's KPIs. - Developing a team coverage model to ensure the correct resources allocation and provide high quality service. - Creating business cases for team expansions, promotions and the approval of external products. - Collaborating internally across the global digital marketing team to improve the company's ability to share knowledge and ideas across all channels. - Working with the core and wider team on automation to improve efficiency.
- Delivering integrated & targeted strategies for global clients across various direct response and brand awareness KPIs (all main digital channels with a focus on search and social). - High level of understanding in Paid Search and Paid Social and good understanding in SEO and Programmatic (advanced knowledge of Google’s Adwords & Google Analytics, Bing Ads, Facebook, Twitter & Snapchat). - Strong project management skills for tasks prioritisation across all size projects and varies industries such as Retailer, Insurance, Entertainment, Banking. - Fully proficient on research systems (Hitwise), social listening and monitoring tools (Crimson Hexagon, Netbase & Social Bakers) and search monitoring technology systems (Benchtools & The Search Monitor). - Responsible for time management of team, appraisals & training/development. - Experience in monitoring industry trends, new technologies and platforms updates for department support. - Strong relationship with internal departments, external agencies and global clients. - Assisting senior members with industry research for new business proposal creation
- Managing 7 PPC and Social (biddable) accounts with exposure to 7 different industries across Google Bing Facebook Twitter and LinkedIn. - Full and sole responsibility over strategy, forecasting, reporting and daily optimisations. - Main point of contact for clients. Regular communication including weekly calls, monthly meetings and reviews. - Manging 1 PPC Executive who directly reports to me, delegating and reviewing appropriate work before sending to client. Organising bi-weekly training sessions with the team to ensure development and growth. - Monthly presentations to the wider team to foster knowledge sharing.
- PPC Account Management across multiple engines and markets within a portfolio of brands such as Maplin, Cross Country, Speedo, Mercedes Benz, Technogym and Spaseekers - Campaign’s Build Out & Optimisation based on Keyword Research. Build Out includes compelling and tailored Ad copy/keyword build out. Optimisation includes daily basis health check and id/budget management, A/B tests, regular Search Queries Reports. - Performance Reporting, top level as well as ad-hoc/in depth analysis with the combination of multiple channels. Example of reports are Web Queries Report and Period Recurring Report - Weekly Analysis to discover missing opportunities and maximise the account’s profitability. Examples of analysis are Ad Scheduling and Location & Gap Analysis - Weekly calls and meetings with clients to ensure that expectations are met and advise on the account performance trends
- Cavendish Website Management - Social media Management (Facebook, Twitter & Linkedin) - Email marketing Build Out with Mailcentric & Pure 360 - Power Point Presentations/Events Brochures - Clients support - Side by side with the Event Director: ✴ Creation of Event Packages, Cover Letters & Itineraries ✴ Occasionally attendance at the biggest Events ✴ Events Paperwork