Alena T.

Copywriter & Digital Marketing Specialist

Santa Ana, California, United States

About

Experienced copywriter and digital marketing specialist who is passionate about creating compelling content that engages audiences and drives results. Skills include SEO and keyword research, SEMRush, Meta Business, Google Ads, and creative storytelling. Graduated from UCI with a B.A. in English. Avid reader, writer, and learner.

Experience

  • Teaching Assistant at California State University, Fullerton
    Jan 2026 - Present · 6 mos

  • Copywriter & Digital Marketing Specialist at Top Greener, Inc.
    Jan 2023 - Present · 3 yrs 6 mos

    - Apply SEO practices and programs to optimize long-form and short-form (social media) copy while maintaining brand story and voice. - Create Amazon descriptions and content while collaborating with sales and R&D teams for precise product information. - Strategize and manage paid advertising campaigns (Facebook Ads, Google Ads, Instagram, and TikTok Ads) based on approved budget as well as internal and external factors such as inventory, customer data, market trends, etc. - Familiar with industry-relevant writing styles and techniques to effectively and concisely story-tell in any given media space. - Research, outline, and create content in multiple media forms and continuously revise, edit, and update existing copy. - Independently gather and stay current with related subject matter experts to develop, organize, and produce all writing tasks. - Edit for grammar and content internal and external company material.

  • Editorial Assistant at The Eugene O'Neill Review
    Aug 2024 - Present · 1 yr 11 mos

    Assist editor with structural problems and edit for grammar, style consistency, clarity, and more