Riyadh, Saudi Arabia
Certified Management Professional with over 16 years of experience in optimizing operations to enhance efficiency and productivity. Results-driven leader adept at spearheading cross-departmental initiatives, implementing process improvements, managing budgets, and analyzing performance metrics to drive business expansion. An effective communicator, skilled at fostering collaboration to ensure that business objectives are met while upholding high standards of quality and customer satisfaction. Experienced in strategic planning, resource allocation, and problem-solving, dedicated to achieving operational excellence and sustainable growth.
•Successfully led the staff of 50+ at a luxury upscale casual all-day dining restaurant, overseeing day-to-day operations and financial management to achieve profitability and guest satisfaction. •Developed budgets and key performance indicators (KPIs), effectively organizing the business in partnership with the Global Upscale UK host brand, generating an annual revenue of 5 million SAR (with total retail chain sales of 13 million SAR in 2022). •Increased sales by 20% and average margin by 7%, while reducing labor costs by 22% and wastage by 33% within six months. •Exceeded restaurant KPIs, including ATV, SPH, IPT, Sales Mix %, achieving 90% on mystery shopping reports and wastage at 1% with a high food safety audit rate. •Delivered exceptional guest service while monitoring food quality, labor costs, and payroll efficiency. •Managed inventory, maintenance, food safety audits, health and safety standards, and compliance with SOP’s and the EL&N brand policy.
•Led the expansion of four Austrian and Mediterranean artisan franchise outlets, achieving annual sales of 500 K EUR. •Successfully met all operational, financial, marketing, personnel, and SOP targets in 2020/2021. •Collaborated with team units to achieve key performance indicators (KPIs) including sales, wastage, ATV, IPT, SPH, and margin %. •Reduced cost of goods sold (COGS) and increased profit margins by 15% through strong vendor relationships and high-margin transactions.
-Successfully led the region with 20 employees, 600+ sales locations, and annual sales over 2 million EUR. -Led 6 Bakery&Café style F&B outlets (expansion, operations) and Wholesale business (B2C & B2B).
-Effectively managed Commercial department with 100+ staff and annual sales over 6 million EUR -Developed effective and long-term relationships with the leading Key Accounts resulted in 30+% increase in 2017vs2016 and market coverage by 20% in 2018vs2017(from 750 to 900 sales /outlets).