Sofia, Sofia City, Bulgaria
• Led strategic business development efforts across Europe and the USA expanding market presence for custom software development solutions. • Managing a team of four, cultivated strong, long-term relationships with key clients and decision-makers, driving new opportunities and sustained revenue. • Independently built the company’s marketing function from the ground up - defining the strategy, hiring the first team members, and managing all campaigns and operations. • Collaborated closely with cross-functional teams to keep business development and marketing initiatives aligned with wider growth objectives. • Analyzed market trends and competitive landscapes to guide strategic decisions and position the company for long-term success. • Developed tailored solutions for clients based on deep understanding of industry challenges and emerging opportunities.
• Managed and expanded FastVAT’s European partner network, driving growth across Bulgaria, the West Balkans, and Romania. • Hired and supported the launch of a new sales office in Romania, strengthening the company’s regional presence. • Led negotiations and tailored commercial offers to partner profiles to maximize alignment and conversions. • Collaborated with partners to hit predefined targets, providing ongoing marketing support and operational guidance. • Nurtured key partnerships to ensure long-term commercial success. • Organized Europe-wide events and represented FastVAT’s services to boost visibility and partner engagement.
• Established a new sales office in Sofia from the ground up - including sourcing the location, setting up operations, recruiting and training the sales team which expanded to 7 members. • Developed and implemented sales strategies for the Bulgarian market, consistently meeting office targets. • Expanded reach in the ex-Yugoslavian region by hiring and managing native-speaker representatives. • Grew the company’s client portfolio through diverse communication and outreach channels. • Represented the company at international events to strengthen visibility and partner engagement.
• Provided marketing consultancy for a cryptocurrency project (new ICO), supporting brand and user-acquisition efforts. • Oversaw the creation of promotional motion-graphic videos in collaboration with freelance designers. • Led the redesign of the company website to reflect modern UX, branding, and industry trends. • Developed website copy and advised on email marketing strategy to improve engagement and conversions.
• Defined product release requirements and built the go-to-market strategy for a new SaaS product for a Norwegian company. • Launched the product on foreign markets, coordinating cross-functional execution across design, marketing, and sales. • Planned and hosted product webinars to support awareness, lead generation, and user onboarding. • Managed tactical online marketing activities, including email campaigns and content copywriting. • Collaborated closely with designers and managed subcontractors to ensure consistent, high-quality deliverables. coBuilder Bulgaria is part of a Norway-headquartered tech company driving digitalization in the construction industry, delivering platforms for product data, compliance and cross-stakeholder collaboration. The Sofia office serves a key role in their European operations.