Benito Juárez, Mexico City, Mexico
Technology has always inspired me — not just for what it can do, but for how it improves people’s daily lives. With 30 years in the IT industry, I’ve led strategic sales and business development across Latin America, consistently driving growth. Along the way, I’ve helped companies innovate in Customer Experience, Digital Transformation, and PaaS solutions, achieving double-digit results and building lasting customer relationships. Today, my focus is on how PaaS and SaaS technologies can enable organizations to create profitable, human-centered digital strategies that truly make an impact.
• Specialize in digital transformation for organizations in NOLA and Mexico, enhancing operational efficiency. • Empower clients to leverage AI-driven solutions and Appian’s low-code automation platform. • Partner with businesses to identify unique challenges and lead them through transformative journeys.
In the financial services sector, I specialized in managing and nurturing high-value relationships with key clients, ensuring both their success and long-term growth. I’m passionate about using my deep understanding of financial products, strategic thinking, and client-first approach to drive impactful solutions for some of the most influential players in the industry.
• Contributed to the growth of IT systems integrators in the LATAM region by managing complex systems. • Designed and launched innovative IT services to enhance ROI and reduce TCO on technology investments. • Focused on leveraging high-end technologies to create secure environments and enable data resiliency.
I´m on charge of the americas sales and marketing team. We are strongly focused on helping customers on the digital transformation journey, providing them disrupting Cloud Edge technologies that enables the Internet of Things, Artificial Intelligence among many other endless use cases using a new Blockchain within geographically distributed infrastructure, than can be used by any service provider or end user.
As a Country Manager I have been responsible to reorganize and relaunch this prestigious brand in Mexico in order to take it out of pure HW competition and to prove its value as a key player in hybrid cloud-based services. Among my top responsibilities have been to achieve aggressive goals, bring on board a new team, design and successfully implement demand generation campaigns as well as profitably rebuild and grow our ecosystem that has provided us an important ROI. Most of the strategic activities have been focusing on getting mid and long-term results without abandon the complex daily operations on NetApp Mexico.