Alejandro Negrón

Regional Sales Director @ Gigamon

Bogota, D.C., Capital District, Colombia

About

Regional Sales Director at Gigamon, leading enterprise sales strategy and revenue growth across Latin America. I help organizations in banking, telecommunications, and government strengthen their security posture through deep observability, network visibility, and hybrid cloud monitoring. I bring 15+ years of experience in cybersecurity sales, technical sales, and solution selling, with certifications in network security, cloud security, and offensive security. My background combines commercial leadership with hands-on technical depth, which allows me to translate complex security challenges into business outcomes that resonate with CISOs, CIOs, and IT leadership. Core strengths: enterprise sales strategy, new business development, account management, channel and partner ecosystems, contract negotiation, client retention, and executive relationship management across the LATAM region. I work closely with technology partners and internal teams to design and close complex deals involving network detection and response (NDR), TLS inspection, zero trust architectures, and security operations. My approach is consultative: I listen first, understand the customer’s real problem, and build solutions that deliver measurable results. What drives me is simple. Maximize revenue while making sure customers genuinely succeed with what they buy.

Experience

  • Regional Sales Director at Gigamon
    Jun 2025 - Present · 1 yr 2 mos

  • Regional Account Manager - Latam at Cybolt
    Dec 2022 - Jun 2025 · 2 yrs 7 mos

    As Regional Account Manager, I lead sales strategies and business development in the cybersecurity sector for the Latin American region. My role focuses on: - Managing and expanding the client portfolio across Latin America. - Developing and implementing sales strategies for cybersecurity solutions. I work closely with technical teams to design customized solutions that address the specific security challenges of our clients. This synergy allows us to offer unique value propositions tailored to the needs of the Latin American market. - Establishing and strengthening strategic relationships with key clients and business partners. - Analyzing market trends and adapting strategies to maintain competitiveness. I represent the company at industry events and conferences, contributing to positioning it as a leader in cybersecurity solutions in Latin America. My approach is based on deeply understanding the security needs of the region and offering innovative solutions that drive sustainable growth for our clients and our company.

  • Territory Sales Manager at NetWitness
    May 2022 - Nov 2022 · 7 mos

    Sales Territory Manager covering south Latin America (Spanish speaking territories) developing and implementing the sales strategy, new business/client development, retention of clients/members, negotiation of contracts, and identification of entrepreneurial enterprises and relationship management strategies, my main responsibilities in the position are: • Analyzing customers' needs and recommending products. • Discussing products with customers and explaining technical concepts simply. • Writing reports and proposals for vendors or clients related to technical products. • Finding new customers and creating a sales relationship with potential buyers. • Building relationships with clients and encouraging long-term buyers. • Connecting with customers after a sales pitch to answer questions or provide advice. • Making sales pitches at demonstrations or conference events to persuade an audience to buy an item. • Meeting sale quotas and commission goals. • Traveling to meet with vendors or to lead instructional demonstrations for a product. • Negotiating prices with customers. • Tracking sales and sharing sales information with a manager or team lead. • Researching the current market trends and learning about new technology products and understanding the competition.

  • Sales Engineering Specialist at Forcepoint
    Mar 2021 - Feb 2022 · 1 yr

    Covering the region for sales & pre-sales activities for: * Pipeline generation. * Serves as a technical resource for knowledge of Information Security architecture, design, documentation, incident response and management, vulnerability assessments and beyond. * Lead sales and technical strategy on named accounts to do cross sell and up sell in current customers. * Prepare and execute complex PoCs in enterprise customers.

  • RSA Security (12 yrs 4 mos)
    • Advisory Systems Engineer & Team Leader
      Oct 2017 - Mar 2021 · 3 yrs 6 mos

    • Sr Systems Engineer
      Apr 2013 - Oct 2017 · 4 yrs 7 mos

    • Systems Engineer
      Dec 2008 - Apr 2013 · 4 yrs 5 mos

      Pre-Sales Engineer for Latin America