Alejandro Barros Cuetos

Head of Technology at comparethemarket.com

London Area, United Kingdom

About

Engineering leader with 10+ years scaling high-performing teams and delivering technical strategy that drives business growth. Currently Head of Technology at Compare the Market, leading an engineering area across Mobile, Web, Data Engineering, Analytics, and SEO/PPC—with full P&L responsibility. What I deliver: Strategic Leadership — Scaling engineering teams whilst maintaining delivery velocity. Author and execute engineering strategies aligned with commercial objectives, supporting multi-million-pound revenue growth. Team Development — Built inclusive, high-trust cultures where engineers thrive. Defined department-wide recruitment, evaluation, and promotion frameworks combining technical excellence with empathetic leadership. Delivery & Innovation — Led mobile/web transformations that quadrupled user base. Champion GenAI adoption, metrics-driven culture, and process optimisation to maximise ROI. Technical Depth — Hands-on background from IC to Staff Engineer. Expert in mobile architecture, platform engineering, and scaling distributed teams—comfortable with technical detail and strategic oversight. Commercial Acumen — Senior leadership experience managing P&L, negotiating supplier contracts, and translating technical complexity into business value for C-suite. Career highlights: Scaled Compare the Market’s mobile function from startup to enterprise-grade | Founder of Filtercode Ltd (8+ years) | Delivered complex FinTech integrations | Led engineering through high-growth scale-ups at AskDad, Acilia Internet, and Condé Nast.

Experience

  • comparethemarket.com (9 yrs 3 mos)
    • Head of Technology
      Aug 2022 - Present · 3 yrs 11 mos

      Leading Customer & Brand Engineering—70-person organisation spanning Mobile, Web, Data Engineering, Analytics, SEO, and PPC—with full P&L, strategic planning, and resourcing accountability as part of senior leadership team. Key Achievements: - Scaled engineering capacity across Mobile and Web functions whilst maintaining delivery velocity and team effectiveness, directly enabling business growth strategy. - Authored and executed engineering strategy for entire Customer & Brand area—including recruitment framework, evaluation process, and promotion pathways deployed department-wide across the entire Engineering Department. - Led GenAI adoption programme—onboarded and deployed multiple enterprise suppliers, established metrics-driven engineering culture, and optimised processes to maximise ROI on strategic initiatives. - Delivered measurable business impact—process optimisation and strategic project prioritisation across multiple business areas, supporting multi-million-pound revenue growth. Skills: Engineering Strategy | P&L Management | Team Scaling | Supplier Negotiation | GenAI Implementation | Metrics & Analytics | Budget Planning | Senior Leadership

    • Staff Engineer (Mobile)
      Aug 2021 - Sep 2022 · 1 yr 2 mos

      Led mobile function of 25+ distributed engineers and testers, including Senior Engineering Managers and Engineering Managers, with strategic and delivery accountability. Key Achievements: - Authored Mobile Strategy to evolve mobile function for deterministic outcomes and development at scale — including technical roadmap and organisational restructure to increase agility and reduce overhead. - Strategic resourcing and delivery planning aligned with long-term objectives, ensuring mobile function supported company-wide initiatives. - Line management and recruitment—performance reviews, career development, and talent acquisition for high-performing distributed team. Skills: Mobile Leadership | Strategic Planning | Distributed Teams | iOS/Android Architecture | Technical Direction | Stakeholder Management

    • Application Architect (Mobile)
      Apr 2021 - Aug 2021 · 5 mos

      Set technical direction for entire mobile function (30+ engineers), defined mobile strategy and platform to support growing scope and evolving requirements. Key Achievements: - Defined mobile technical strategy and architecture supporting scalability, reducing technical debt, and establishing engineering best practices across iOS and Android platforms. - Cross-functional leadership—represented mobile engineering in strategic, delivery, and resourcing discussions across business programmes. - Hands-on technical leadership—remained engaged with codebase whilst providing architectural guidance to 30+ engineers. Skills: Mobile Architecture | Technical Strategy | Cross-functional Collaboration | Engineering Best Practices | iOS/Android Platforms

  • Founder at Filtercode Ltd
    Jan 2017 - Present · 9 yrs 6 mos

    Founded software engineering consultancy specialising in iOS/macOS application development and open-source contributions. Skills: iOS/macOS Development | Business Development | Client Management | Open Source | Software Consultancy

  • Senior iOS Software Engineer (Contract) at Door Global
    Feb 2017 - Mar 2017 · 2 mos

    Developed concept prototype for FinTech startup as part of multidisciplinary team including engineers, UX researchers, and designers. Key Achievements: - Delivered FinTech prototype leveraging initial Open Banking APIs and PSD2 compliance guidelines. - Innovative UI implementation—utilised graphs, animations, and custom transitions to present complex financial data in accessible format. Skills: iOS Development | Open Banking | PSD2 Compliance | FinTech | Prototyping

  • Lead iOS Engineer at DAD ... Expertise on Tap
    Jan 2016 - Jan 2017 · 1 yr 1 mo

    Early technical hire building consumer platform connecting DIY customers with experts via video calls for remote diagnosis and on-site support. Key Achievements: - Built core product from ground up—led iOS development for entire customer-facing proposition as founding technical team member. - WebRTC video call implementation enabling real-time customer-expert communication with optimised UX through consistent validation approach. - Developed UDP/TCP diagnostic tool (Golang) embedded in customer app to diagnose and resolve connectivity issues during video calls. - Implemented geolocation tracking in expert app providing customers with real-time ETA visibility for booked visits. - Payment integration—delivered Stripe payment processing and established CI/CD pipeline. Skills: iOS Development | WebRTC | Golang | Geolocation | Payment Systems (Stripe) | CI/CD | Startup Environment

  • Lead Mobile Engineer at Forbidden
    Dec 2014 - Jan 2016 · 1 yr 2 mos

    Developed Eva, a video social network leveraging proprietary AI-based video codec for accelerated encoding and B2C-optimised editing controls. Key Achievements: - Complex cross-platform implementation—integrated C++, Swift, Java, and JNI to leverage existing B2B platforms and technologies for consumer application. - Advanced video processing—implemented proprietary codec enabling significantly faster encoding and storage compared to competitors. Skills: iOS/Android Development | Video Processing | AI/ML | Cross-platform Development | C++ | Swift | Java