El Salvador
I’m a growth‑driven tech entrepreneur forging the next wave of digital transformation in Central America. I co‑founded Hugo, the super‑app that beat Uber in the region, scaling from a 3 person startup to 1.3M+ users and culminating in a $150M acquisition by Delivery Hero. I then co‑founded n1co, the region’s first neobank, spinning out from Hugo, that’s powering financial inclusion with simple, accessible digital tools—from payment links and QR systems to virtual wallets and POS integrations for small businesses. We tackled cash‑dominant markets by focusing on usability, trust, and security—processing over $1B+ in yearly transactions and onboarding thousands of merchants across Central America. Now, I’m channeling that same entrepreneurial rigor into TOHKN, a next-gen investment platform designed to unlock regional capital flows and build scalable financial ecosystems. We’re evolving beyond fintech tools into investment metaphors: democratizing access, bridging opportunity gaps, and fostering economic sovereignty. If you’re passionate about reshaping the digital finance landscape across Latin America, let’s connect and build the future together.
Central America’s investment fund.
Central America’s fintech for the people with the mission to make the region more prosperous.
Central America’s first superapp with the mission to pave the digital economy for the region. Exit to Delivery Hero in November 2022.
- Built a lifestyle brand and experiential marketing boutique from the ground up with a mission to connect people, create unforgettable experiences, and provide opportunities to the less privileged through education - Developed integrated marketing experiences for 30+ global brands in LatAm such as Mercedes Benz, Cerveza Modelo, Absolut, Red Bull, Pepsi, Audi, Stella Artois, Ray Ban, Perry Ellis, and Gatorade - Launched two historic regional music festivals with a focus on culture and the arts: W8nder Music & Arts Festival and Day One (El Salvador’s first nationally-sponsored New Years Eve festival) in partnership with global brands, government & tourism agencies, and international artists - Drove positive community impact through merakiworld.com, Meraki Group’s social enterprise and online marketplace for ethically sourced, eco-friendly artisan products that promote artists, create jobs, and support schools in El Salvador