London, England, United Kingdom
Alec is the CEO and Founder of PlaySignal, helping regulated iGaming operators guide player behaviour in real time using a simple traffic light system. Previously, Alec was an award-winning Senior Solutions Engineer at Optimove advising leading iGaming operators on retaining players. He now applies that experience to building engaging solutions that protect players while supporting sustainable operator growth.
Most player exclusions happen after the signs were already there. PlaySignal reads behaviour in the moment and catches problems before they become permanent. A traffic light system that keeps players safe and in the game.
Optimove autonomously surfaces valuable customer engagement opportunities, orchestrates self-optimising customer journeys, and accurately measures the incremental impact of all marketing interactions. Achievements: - Recognised as an OptiStar Q2 24 for the value of 'Hunger' - Recognised as a Global Core Values Ambassador - Recognised as the Opti-X Mastery Expert - SE Subject Matter Expert for Opti-X - SE Subject Matter Expert for Cyber Security - SE Subject Matter Expert for Solutions Partners - SE Subject Matter Expert for iGaming Partnerships - Collaborated with Optimove's largest clients including Bet365, Stake, Sephora and DAZN 2023 - Secured $13.2M in total contract value - Closed 27 deals - Established 7 strategic partnerships
Leveraging a data-driven methodology, I meticulously pinpointed customers’ core pain points and executed tailored solutions that not only resolve concerns but also propel revenue growth to unprecedented levels, thereby fostering an exceptional standard of customer support. Case Study: Plants E-commerce Business - Spearheaded the growth of the business from inception to £1.16 million in net sales within seven months. - Oversaw the selection, integration, and optimisation of key software applications such as Shopify, Gorgias, Klaviyo, and Trustpilot, ensuring seamless alignment with strategic objectives. - Provided direct counsel to the CEO on technology strategy, managing a portfolio of pivotal projects, and remained abreast of industry trends in data-driven strategies, championing innovative approaches where applicable. Case Study: Meal-Prep Business - Instrumental in elevating average weekly meal orders from 1200 to 6100 within eleven months. - Implemented Klaviyo integration, establishing automated customer segments, streamlined drop-off flows, and devised an impactful email marketing strategy. - Orchestrated the integration of Intercom with Stripe, Facebook Messenger, and Acute, deploying a chatbot to automate routine customer queries, expedite issue resolution, and developed an answer recommendation system for the customer service team. - Revamped FAQs, conducted comprehensive training sessions for the customer service team on industry best practices, recommended new features based on customer feedback to senior management, and authored the customer service policy document for seamless onboarding of new personnel.
- Provided tailored tutoring services to A-level students in Mathematics, Physics, and Economics, offering expertise in each subject area. - Authored comprehensive solutions for errors identified within Mathematics, Physics, and Economics courses, ensuring clarity and accuracy. - Garnered 726 'Excellent' ratings from students for teaching proficiency, accompanied by consistent commendations from management for exemplary performance.
Summi is dedicated to exploring life's profound questions through the wisdom found in top non-fiction literature. By distilling extensive reading and voluminous pages into concise articles, Summi enables maximum learning in minimal time. Each article delves into a significant question addressed within the featured book, offering insightful perspectives for readers. - Spearheaded the management of a thriving community of 356 members, fostering engagement and interaction through a self-created blog platform. -Authored and curated compelling content for the blog, driving consistent traffic and enhancing community involvement.