San Francisco, California, United States
A bubbly, growth minded Marketing professional with an eagerness to test & expand outreach engagement through data driven strategies. Carrying 9 years of experience in team leading, customer relations, campaign management, event promotion, project planning, & sales. Keen to iterate fresh processes intended to improve internal team collaboration, customer retention and revenue. When I’m not behind my computer, I am an avid nonprofit volunteer striving to better the dignity and health of our unhoused community by providing individuals with hygienic necessities. Advocating for the equitable access to daily-use, essential items has proven to strengthen communities across the US, and I'm grateful to be supporting such an impact.
-Build out GTM strategy across social media platforms, tracking performance, and testing new methods for outreach -Run regular social audit of content analytics and reporting on competitor trends for targeted audiences -Drive webinar & in-person events' internal project planning, run of show, cross-functional enablement resources and marketing channels -Responsible for managing all prep calls with event and product launch stakeholders to ensure cross-functional alignment -Develop promotional timeline of product launches, in-person events, social media campaign series and webinars -Responsible for copy writing all enablement materials, providing enriched target lists, developing digital assets, landing pages and best practices for outreach for internal Marketing and Sales teams
-Responsible for developing and implementing effective recruitment campaigns to attract volunteers of all role levels (junior to c-suite) for virtual networking events. -Build out Marketing campaign strategy, execution and follow up initiatives. -Support SVP of Employer Partnerships to establish and maintain relationships with community organizations, universities, and other potential sources of volunteers. -Collaborate with Marketing to leverage social media and online platforms (LinkedIn, Facebook, Google, volunteer/job websites) to promote compelling content & drive event awareness. -Track all recruitment metrics, lead conversions, budgeting, email outreach performance while maintaining integrity and accuracy in Salesforce reporting.
-Supporting our GTM strategy by enabling Sales, documenting quarterly metrics & learnings from B2B SaaS campaigns, follow-up sequencing, global marketing events & promotional journeys -Working cross-functionally with teams and stakeholders (Demand Generation, Sales, Ops, Digital, Content, Brand, Production, etc) in campaign planning both virtual & onsite (US/CA/EMEA) -Managing relationships with luminaries, featured speakers, C suite members, and POCs to ensure quality enablement, prep & resources prior to events. -Drove webinars from start to finish - moderating the platform for live streamed events, pre-recorded events & VIP C-level fireside events (1:Many + 1:Few) -Managing relationships with external vendors to ensure high-quality & timely execution of marketing programs for pre-event & post event engagement. -Supporting the Marketing Department’s initiatives with the planning, executing, & tracking of campaigns entailing email outreach, website page development & social media advertising
-Rigorous 225+ hour training program focused on the Salesforce Administration Certification. -Selected from over 2000 candidates for a cohort of less than 100 students. -Collaborated with mentors & colleagues for six hours/week for 24 weeks, a total of 144 hours. -Leveraging Slack, Asana, G Suite & Zoom daily.
-Brought in extra revenue by advertising weekend events & implementing decreased sales pricing for specific menu items. -Provided friendly customer service resulting in repeat business, as well as new client contracts for future catering events. -Showed multitasking skills while dealing with various situations and 500+ weekly customers, while maintaining exemplary reviews from all regular patrons. -Ran stock inventory to ensure there were no gaps & to identify any room for pricing adjustments.