Barcelona, Catalonia, Spain
I’m a Senior Brand and Visual Designer with over a decade of international experience driving impactful design initiatives for global companies in Fintech, Data Cloud, SaaS, and Marketing. I specialise in developing scalable design systems, creating cohesive brand identities, and translating complex ideas into clear and compelling visual narratives.
Product Owner and UX/UI Designer for a camping management SaaS app, leading user research, usability testing, and end-to-end UX strategy. Collaborated with cross-functional teams in an Agile/Scrum environment, translating business goals into user-centered design solutions and presenting data-driven design decisions to stakeholders and clients. Designed UX/UI for an AI-powered scoping platform for software agencies, integrating AI-assisted design tools into the product development lifecycle to optimize workflows and improve efficiency.
- Collaborated with cross-functional teams to ensure consistent brand representation across all channels. - Contributed to the development of an interim brand to facilitate a smooth transition toward a new brand strategy. - Reviewed and enhanced brand assets to ensure alignment with strategic objectives. - Developed a cohesive visual strategy and provided art direction across all visual assets to ensure brand consistency.
Wayflyer helps eCommerce businesses grow through flexible financing and guided marketing analytics. - Assist the marketing team in developing creative assets for various campaigns. - Monitor and analyze the performance of these assets to ensure campaign effectiveness. - Coordinated and managed collaborations with external teams and vendors to ensure seamless project execution.
- Established and monitored an icon contribution model to streamline production and accelerate turnaround times - Developed comprehensive visual guidelines for icons and supplementary graphics integrating, them into design system libraries to streamline workflows, elevate brand consistency, and empower greater team autonomy. - Facilitated strategic design workshops with Product stakeholders to define and align on visual direction, ensuring cohesive vision and brand integrity
• Designed a mobile app to support independent living for the elderly, with a strong focus on accessibility and user-centered design • Collaborated with a team of designers to develop a brand and visual identity for our design studio. • Co-facilitating workshops with clients (focused on the visual and brand side) • Working in interdisciplinary teams with Designers, Developers, and Project Managers to design and deliver websites for our clients, taking ownership of UI and brand design. • Conceptualized, designed, and produced marketing and creative assets including print materials, landing pages, and social media graphics. • Established design and implementation guidelines to ensure cohesive visuals and streamlined implementation. YourKAYA (website and app) LeGrand (app) Utilo (branding, website) Blue Rhythim (Discovery design workshops) Utilo was acquired by Snowflake in February 2021.