Metro Manila, National Capital Region, Philippines
A results-driven executive with vast leadership experiences in marketing, business development, strategic planning, operations and general management in the Philippines and international markets. Has a proven track record of delivering top and bottom line growths via innovative business start-ups and massive turnarounds amidst extreme market conditions. Accomplished extensive work with global teams on segmentation, financial analysis, process improvements, customer acquisition and loyalty programs for North America, Europe and Asia. Equipped with outstanding academic credentials: Duke MBA (Fuqua Merit Scholar, Highest Academic Achievement) and B.S. Management Engineering (Cum Laude, Top 1% in the University). Recipient of various industry awards and recognition for excellence. Six-Sigma Green Belt certified. Highly adaptable with significant experiences in retail, telecommunications, technology and real estate.
Head of fashion business units
Led the chain operations and business development of SM Department Stores with the following responsibilities: Strategic Planning, Business Analytics, Store Productivity Design, Operational Management, Process Formulation, Systems Audit, Customer Experience, I.T. Innovations, Organizational Development, Employee Incentive Programs, Manpower Resource Allocation, Corporate Leasing (Advertising & Selling Space), Property Administration & Corporate Sales.
Headed the marketing & business development of mobile and wireline solutions for the SME business sector. Responsible for the growth of customer acquisition and loyalty while enhancing cost efficiencies. Spearheaded segmentation strategies, product development, advertising & communications (traditional & digital media), promotional offers, events and market research (qualitative and quantitative) programs.
Led the business development cycle of a startup company via product development, market research, advertising & promotions, sales distribution and organizational buildup.
Headed global teams in segmentation and pricing initiatives that resulted in multi-million dollars worth of profit optimization. Led market & organizational assessments with scientists and operations managers that gave rise to new business growth ventures. Six-Sigma Green Belt Certified for business operations. Recruited and mentored MBA graduates from Duke, Kellogg, Yale & UNC.