Bavaria, Germany
I help online brands scale global growth through data-driven performance marketing. With over 25 years of experience in the digital space, I thrive at the intersection of creativity and analytics. My expertise spans the entire funnel—from SEO and SEA to social media, influencer marketing, and marketplace optimization. I don’t just manage campaigns; I build growth engines. As a leader, I practice situational leadership, empowering my team through clear goals and self-responsibility. Always curious, always testing - driven by impact and results!
Restructured and led a 4-person marketing team (SEA, Shopping, SEO, CRM, Social, Influencer, Marketplaces, Affiliate). Implemented Adverity with GA4 for precise marketing budget allocation; executed a successful shop relaunch using Shopware 5. Strategized and executed the brand pivot from an event-dependent print-on-demand provider to a dedicated gifting portal during the Covid pandemic. Launched shopping apps (iOS/Android) and established systematic A/B testing for UX and conversion rate optimization (CRO). Managed operations across 10 European markets (DE, AT, CH, FR, BE, UK, IE, ES, SK, CZ) and directed external agencies. Responsible for budget planning and channel management across Google Ads, Meta, Pinterest, Bing, and TikTok.
Member of the Management Team, Coordinator for data privacy, SEA, display, retargeting, product search, app marketing (iOS & Android) with Google Ads, Facebook, Criteo and Outbrain. Analysis, budget planning, forecast and controlling.
Coupon inserts, display, retargeting, product search with Google, Facebook and Criteo. Management of agencies and service providers, planning of advertising media, analysis and budget planning. Customer journey tracking, DMP and marketplace projects.
Head of Department, Member of the Management Team. Established the User Retargeting business unit, scaling it to 500 clients across mail order, fashion, travel, telecommunications, software, and consumer electronics.