Geneva Metropolitan Area
My vision is to turn complex data into clear insights that inform business decisions. To do so, my focus is to invest in trust on data, delivered timely, and simplified to act on. With a clear objective in mind, to build agile insight and analytics capabilities that business leaders rely on to drive growth. During my career, I have specialized in translating retail, panel, and syndicated data into scalable ecosystems —combining robust data foundations, intuitive BI, and strong storytelling—so insights land at the right moment to the right table where decisions are made. My ambition is to position Insights & Analytics as a growth engine for FMCG—moving beyond reporting to prediction, recommendation, and action. I build the people, platforms, and processes that help organizations test, learn, and scale faster. What I bring End-to-end ownership of Insight & Analytics: from data strategy and governance to self-service BI and executive storytelling. Design and deployment of high-impact BI solutions (Power BI, Tableau) and automated data pipelines (Azure, Databricks). Proven ability to raise data literacy and trust across global organizations—aligning teams around one version of the truth. Impact at scale Rebuilt fragmented global reporting, increasing strategic coverage from 75% to >90% and restoring confidence in performance metrics across markets. Drove adoption of Power BI by redesigning navigation and content—resulting in 300% user growth and 500% more report views. Optimized a global data lake and harmonized KPIs, tripling daily users (200 → 600) and accelerating migration to centralized reporting (400% increase in markets). Launched a global Analytics Academy with 4,000+ completions in six months, enabling self-service and reducing dependency on central teams. Increased executive engagement through concise, AI-enhanced insight narratives, doubling readership and achieving a 4.6/5 leadership satisfaction score. Experience Strategic Insights Manager, Global Business Owner of JTI datalake for market trends and share of market – Japan Tobacco International Consumer Insights & Business Analytics Lead – Nielsen (clients incl. Unilever, PepsiCo, SC Johnson) International Client Executive – Kantar Worldpanel Credentials PMP | Microsoft Certified Data Analyst (Power BI) | Azure Data Fundamentals | Sprinklr Admin & Campaign Manager | SQL (T-SQL) If you’re modernizing analytics, scaling BI, or unlocking commercial value from data in FMCG, let’s connect
Global Category & Analytics Manager – Travel & Events
Foster a data-driven culture across global markets by modernizing reporting, scaling self service analytics and embedding BI into commercial decision-making. Lead strategy, data governance and delivery of Power BI, data lake and learning programs to accelerate time-to-insight and ROI. Key achievements: ➢ Enhanced Strategic Insight Reporting: Revitalized global performance reporting, increasing coverage from 75% to over 90% (with the ambitious objective of 95% this year). ➢ Avid Innovator and passionate presenter: Embraced latest AI technologies to produce AI generated video to turn business updates into sharp easy-to-follow updates to maximize the reach of business updates. Doubled the audience exceeding 1,000 readers, achieving a satisfaction score of 4.6/5 from top management (see feedback verbatims from Excom below). ➢ Boosted Dashboard Engagement: Improved the suite of Power BI dashboards applying an intuitive navigation redesign, leading to a 300% increase in users and a 500% rise in report views, facilitating quicker, more effective data-driven decision-making. ➢ Launched "The Academy": Developed a self-service learning platform with over 4,000 lessons completed in six months, empowering employees globally to leverage data tools confidently and efficiently. ➢ Optimized Global Data Lake: Strengthened the global data lake’s relevance for performance KPI’s, increasing daily users from 200 to 600 and driving a 400% rise in markets transitioning to centralized reporting solutions. Demonstrating leadership by orchestrating a network of 200+ colleagues and agency partners, enhancing its relevancy and operational efficiency by streamlining data collection, harmonization, governance, dashboard design and training programs. ➢ Budget management and ownership of relationships with agencies to deliver the Strategic Insight’s data strategy.
Obtaining official certifications in Project Management and BI tools. Key achievements: ➢ Launched multiple proof-of-concept dashboards and data products, including a COVID-19 analytics portal cited by public health authorities and RTS News channel. ➢ Gained certifications in PMP, Microsoft Power BI, Azure SQL, and Tableau to deepen technical BI capabilities. ➢ Visit my personal website for a my one-minute introduction video.
Providing Analytics & Insights from Nielsen Retail Audit Services and Consumer Panels Services to Nielsen global clients such as Unilever, Pepsico and SC Johnson. Presenting results and recommendations to a wide range of audiences in Insight functions and Marketing & Sales team. Key achievements: ➢ Delivered advanced analytics and insight frameworks for major clients (Unilever, Pepsico, SC Johnson), integrating syndicated RMS, CPS, and external data sources. ➢ Led transformation of global reporting and BI visualization platforms (MicroStrategy, Power BI, Tableau) to align with evolving business intelligence needs. ➢ Directed strategic planning for data operations, driving efficiency and enabling data-driven decision-making across regions. ➢ Coordinated global transformation initiatives to harmonize data technology and methodologies across multiple markets. ➢ Managed a team of 4 analysts and collaborated with local market leaders and agency partners across matrixed global structures.
Providing Analytics & Insights from Consumer Panels to Kantar Worldpanel global clients such as Unilever and local FMCG lead companies in Spain. Presenting results and recommendations to a wide range of audiences in Insight functions and Marketing & Sales team. Key achievements: ➢ Direct Insights feed on Global Strategy for food categories from Kantar’s Consumer Panel based on consumer behavior. Supporting Unilever maximizes franchise business through its several brands. ➢ Providing Consumer Panel Insights to a portfolio of FMCG Companies. Driving analysis and presenting recommendations.