Geneva, Geneva, Switzerland
I tell stories that leave a mark. Through a lens, a campaign, or a long-form documentary, my work has taken me from UN offices in New York to sailing expeditions across the Atlantic, from scaling a startup to $7M in revenue to directing content studios for global beauty brands. Rooted in brand strategy and photography, I work at the intersection of creativity and strategy across global corporations, startups, and international organisations. I am most at home where community, impact, and creative vision meet. Driven by curiosity and a passion for sailing, I approach every project with an explorer's mindset, confident that when work is done with purpose, a positive impact follows naturally.
Led creative strategy and photo/video production for a foundation bridging science, art, and education through sailing expeditions. Shaped the narrative for a new global expedition, including partnerships with Corto Maltese and the University of Geneva, and directed on-the-ground documentary practice across sea and land.
Founded an independent storytelling studio dedicated to social impact, directing long-form multimedia documentary projects using photography, video, and text to highlight local community initiatives across Switzerland and beyond.
Produced photography and videography for editorial and commercial projects for clients including Wella Company, Loyco, and the United Nations.
Managed the communications strategy for a Geneva food co-op, producing a campaign made of a short film, video series, and photography that drove 200%+ interactions and visualisations within three months.
Managed the communications strategy for a Geneva food co-op, producing a campaign made of a short film, video series, and photography that drove 200%+ interactions and visualisations within three months.