Nuremberg, Bavaria, Germany
I am a sport enthusiast able to get my passion becoming my working field: More than 15 years of experience in the sporting goods industry as Footwear, Apparel, Accessories Brand/ Merchandiser/ Product Line Manager, and now Key Account manager. Different experience in Multinational Corporations, both Headquarter and country branch, as well as in National & International environment.
Leading the Global PUMA x INTERSPORT and SPORT 2000 Apparel & Accessories business. Pre-lines and Advisory team meetings, selection of the International range and exclusive product offers, GTM meetings. Establishment in alignment with key countries, management, and according to Mid-Term Strategic Plan, of the short-mid-long term Business/Sales Plan.
Responsible of the official apparel business across global market for the following teams: FIGC (Italian Football Federation), AC Milan, Newcastle United, Krasnodar Fc, Mamelodi Sundowns FC. Responsible for the planning, progression and launch of the apparel collection, creation of additional business opportunities, sales analysis. Meeting and presentation with Club Director, Marketing, Staff, professional Players.
Responsible for the planning, progression and launch of the Global Teamwear lines, cooperating with internal (designer, developer, communication, sales) and external (country merchandiser, country manager) international team. Management of product process from concept to market as well as overall progression of product line. Price positioning (WHS/RRP), control final FOB prices, forecast and sales analysis. Analysis of consumer and competitive trends in the market. Presentation of the collections to external: Country managers, distributors, key retailer accounts, international sales meeting.
Strategic Brand management activities focused on Performance Footwear and Accessories. Business area: Key European market.
Responsible for the licensed shoes made in partnership with the Italian brands FERRARI and DUCATI.
Support to the Footwear Merchandising Manager in charge of the management and coordination of all the activities finalized to the development of the international collection, and for the selection of the products for the Italian market.