Alberto Previtali

Sales Director, Head of Sales Europe, MEA & UK BU F&F presso LANXESS

Pontida, Lombardy, Italy

About

Strong commercial capability experienced with many years of marketing and sales activities of different chemical products. Attitude on complex negotiation and sales strategy development. Excellent team management and communication skill. Economic thinking and high entrepreneurs behavior. Fast integration into new business and knowledge of new organization and products. Voted to meet target.

Experience

  • LANXESS (Milano, Lombardia, Italia)
    • Sales Director, Head of Sales South Europe, MEA & UK BU F&F
      Mar 2022 - Present · 4 yrs 4 mos

    • Sales Manager South Europe & MEA BU F&F
      Aug 2021 - Present · 4 yrs 11 mos

  • Key Account Sales Manager EMEA at Emerald Kalama Chemical, BV
    Oct 2020 - Present · 5 yrs 9 mos

  • Sales Director Polynil at Nilit
    Jan 2020 - Oct 2020 · 10 mos

  • Emerald Performance Materials (3 yrs 10 mos)
    • Sales Manager Consumer Specialties EMEA
      Jun 2018 - Jan 2020 · 1 yr 8 mos

      Responsible for Sales of Benzoates & Intermediates and F&F products in Swiss, South Europe and MEA. Direct report Global Sales Director

    • Sales Manager B&I EMEA
      Apr 2016 - May 2018 · 2 yrs 2 mos

      Responsible for Sales of Benzoates & Intermediates products in France, Swiss, South Europe and MEA. Direct report Global Sales Director B&I.

  • INVISTA (Milano, Italia)
    • Senior Sales Manager Intermediates EMEA
      Jan 2011 - Mar 2016 · 5 yrs 3 mos

      * Lead regional sales activities and manage key accounts * Implement sales plan and define tactic to execute * Oriented to optimize profit and eliminate waste * Negotiate contract and monthly/quarterly spot prices * Negotiate AA purchase and SWAP contracts * Establish strong relation with clients and understand business priorities and need * Define distribution and agency organization and manage relation * Work with counterparts in Asia and America in order to maintain a flexible portfolio and allowing business to maximize profit * Work closed with business analyst team to analyze market condition, competition and define PSM * Coordinate across internal functions to ensure appropriate order management - Complaint managements * Work with credit team to define appropriate credit line and payment terms for each account

    • Sales Manager Nylon Polymer and Adipic Acid
      Apr 2008 - Dec 2010 · 2 yrs 9 mos

      * Manage Sales activities to designate customers portfolio and territories ( Spain, France, Italy, Germany, Benelux, EE, Turkey and Israel) * Contribute to develop and execute regional sales budget ( volume, margin, market share) * Communicate market intelligence and provide input to influence to develop appropriate long terms point of view and strategy * Economical thinking * Marketing nylon polymer feedstock and compound products into EP as new player entry * Work closely with technical team to explore new products development and meet customers new requirements * Work closely with internal functions to to ensure appropriate order management and keep adequate inventory management * Provide accurate sales forecast