Alberto Hernández Sanz

About

International Business leader with more than 20 years of holistic Marketing, Commercial and General Management experience. Passionate about Growth and Performance in international markets in EMEA, APAC and LATAM. Career developed in various Marketing, Sales & General Management positions from In-Country to Global International roles spanning FMCG, Luxury, Technology, and BTB industries. Recognized for driving strategy, organizational and cultural transformation to drive growth in complex environments designing and developing worldwide high performance teams. Specialties: General Management - Brand Marketing and Strategy - Innovation Management - Trade Marketing- Sales and Commercial Management - Global Org. Matrix management – Talent development – Change Design and Deployment

Experience

• President International, Kinetico at Kinetico Incorporated
  Oct 2025 - Present · 1 yr 2 mos

• Newell Brands (8 yrs 8 mos)
  • Vice President Regional Marketing EMEA APAC and UK General Manager
    Mar 2024 - Nov 2025 · 1 yr 9 mos

  • Vice President Kitchen Business Unit EMEA/ASIA & General Manager South Europe Newell Brands
    May 2023 - Aug 2024 · 1 yr 4 mos

  • Vice President & General Manager International Business Development - Food Division
    Jul 2022 - May 2023 · 11 mos

  • General Manager International, EMEA & Asia - Food Division
    Jul 2021 - Jul 2022 · 1 yr 1 mo

  • Global Marketing Director Labeling (DYMO) and Fine Writing (Parker & Waterman)
    Jun 2020 - Jul 2021 · 1 yr 2 mos

  • Global Marketing Director Fine Writing (Parker and Waterman)
    Jan 2019 - Jun 2020 · 1 yr 6 mos

  • Director Trade Marketing & Sales NA, EMEA, LATAM at Newell Brands - Fine Writing Division
    Dec 2017 - Jan 2019 · 1 yr 2 mos

  • Director Trade & Shopper Marketing NA, EMEA, LATAM - Fine Writing Division
    Apr 2017 - Dec 2017 · 9 mos

• Head of Brand Marketing, EMEA - Baby & Parenting Division at Graco Children's Products (A Newell Rubbermaid Company)
  Jul 2015 - Apr 2017 · 1 yr 10 mos

• Newell Rubbermaid (10 yrs 2 mos)
  • Senior Manager, Global Brand Marketing - DYMO Labeling Division
    Jan 2013 - Jul 2015 · 2 yrs 7 mos

  • EMEA Trade Marketing Manager - Technology Division
    Feb 2010 - Jan 2013 · 3 yrs

  • Southern EU Trade Marketing Manager - Technology Division
    Dec 2008 - Dec 2010 · 2 yrs 1 mo

  • South EU Channel Marketing Manager - Writing Division
    Jun 2005 - Dec 2008 · 3 yrs 7 mos

• Marketing at Office Depot
  Jul 2003 - Jun 2005 · 2 yrs