Albert de Koning

CEO | Owner | Foodcraft Connected

’s-Hertogenbosch, North Brabant, Netherlands

About

CEO and allround executive with strong commercial background. Authentic executive leader known for innovative commercial and business strategies, organizing (financial) business processes and people management. Valued for building professional and motivated teams. Result driven and goal-oriented, who thrives when working within a fast developing business. Specialties: Innovation, Development, Saas software, SME, Digital, Marketing, Sales, New Product Development, Management, People Development, Strategy, Entrepreneurship, Marketing Strategy, B2C, B2B, Services, Customer Experience, Agile, LEAN, Mass Communication, Direct Marketing, Brand Management, Regional Customer Experience Management, Product Management, Corporate Accountmanagement, Telecom, Energy, Foodservice.

Experience

  • CEO | Owner at inOne
    2021 - Present · 5 yrs 6 mos

    inOne is a foodtech company and serves hospitality and catering suppliers with a high-quality ordering system. Making sustainable connections to make collaborations more successful, increase product availability and help make them more sustainable is our mission. inOne serves more than 16.000 hospitality companies in The Netherlands, Belgium and France.

  • Essent ('s-Hertogenbosch)
    • Commercial Director Energy+
      2019 - 2021 · 2 yrs

      Commercial Director of 9 Essent Energy+ Service Companies (Solar, Energy Advice, Insulation and Heating). https://www.essent.nl/content/particulier/energie-besparen/onze-servicepartners.html

    • Head of Marketing Essent
      2015 - 2019 · 4 yrs

      Responsible for Marketing Essent Consumer Market: propositions, campaigns, online marketing and sales, marketing communication and customer experience. Leading a team of marketing and online professionals (30+ fte).

  • Manager Marketing KPN Glasvezel Internet, Bellen, TV at KPN
    2011 - 2015 · 4 yrs

    Manager Marketing KPN Glasvezel Internet, Bellen, TV o Manager of 2 marketingteams: regional marketing and central marketing (14 fte) o Development of Regional Marketing & Sales approach o Increasing number of KPN Fiber (Interactive Television, Internet and Homephone) customers

  • Manager Marketing at Telfort
    2008 - 2011 · 3 yrs

    Telfort Business and Telfort Prepaid.
 o Manager of 2 marketingteams: Business Market and Prepaid Consumer Market (7 fte) o Increasing number of customers o Increasing Net Promotor Score, Revenue and Profitablity
 o Proposition Development and Trade Marketing

  • KPN Mobile (7 yrs 1 mo)
    • Senior Marketeer
      2006 - 2008 · 2 yrs

      o Responsible for acquisition of new customers, including proposition development o Led overall market introduction of the new KPN Mobile proposition o Responsible for revenue of all customers, including development and execution of an advanced Customer Lifecyle

    • Senior Corporate Accountmanager
      2004 - 2006 · 2 yrs

      Responsible for a strategic corporate account of KPN o Relationship management o Increasing revenue o Initiate and develop business opportunities, including supporting local sales and service teams

    • Product Markt Manager
      2001 - 2004 · 3 yrs

      Responsible for datacommunication services for business customers o Go-to-market new propositions o Productmanagement o Develop business opportunities corporate accounts