Barcelona, Catalonia, Spain
Most data & AI products fail to get traction for one simple reason: ๐ง๐ต๐ฒ๐ถ๐ฟ ๐๐ฎ๐น๐๐ฒ ๐ถ๐ ๐ป๐ผ๐ ๐ฐ๐น๐ฒ๐ฎ๐ฟ๐น๐ ๐ฒ๐ ๐ฝ๐น๐ฎ๐ถ๐ป๐ฒ๐ฑ. The downstream effects are immediate: โ Buyers donโt get it. โ Executives donโt trust it. โ Teams donโt align around it. In many organizations, this shows up as: โ Products that are hard to explain. โ Sales that stall due to unclear product positioning. โ Stakeholders and buyers who donโt fully trust what theyโre seeing. ๐ง๐ต๐ฎ๐โ๐ ๐๐ต๐ฒ ๐ด๐ฎ๐ฝ ๐ ๐๐ผ๐น๐๐ฒ. ๐ ๐๐๐ฟ๐ป ๐ฐ๐ผ๐บ๐ฝ๐น๐ฒ๐ ๐ฑ๐ฎ๐๐ฎ ๐ฝ๐น๐ฎ๐๐ณ๐ผ๐ฟ๐บ๐ ๐ถ๐ป๐๐ผ ๐๐ถ๐๐๐ฎ๐น ๐ฝ๐ฟ๐ผ๐ฑ๐๐ฐ๐ ๐ป๐ฎ๐ฟ๐ฟ๐ฎ๐๐ถ๐๐ฒ๐ ๐ฏ๐๐๐ฒ๐ฟ๐ ๐๐ป๐ฑ๐ฒ๐ฟ๐๐๐ฎ๐ป๐ฑ ๐ฎ๐ป๐ฑ ๐ฒ๐ ๐ฒ๐ฐ๐๐๐ถ๐๐ฒ๐ ๐๐ฟ๐๐๐. This typically includes clarifying: โ What your data product actually does (beyond architecture diagrams). โ Why it matters to the business and roadmap. โ How it creates measurable ROI and strategic leverage โ How it differentiates from alternatives in the market In a nutshell: product positioning and decision clarity, delivered through visual frameworks. ๐ ๐ช๐ต๐ ๐บ๐ฒ Iโve spent 15+ years bridging technical teams and C-suite leaders across FMCG, luxury goods, and consulting, working as VP of Finance, FP&A leader and Analytics Engineer. Iโve been on both sides on the trench: โ Building complex data and analytics solutions โ Explaining them to CEOs, CFOs and other C-suite who donโt speak โdataโ That experience shaped how I approach product narratives today. ๐ ๐๐ผ๐ ๐ ๐ฝ๐ฎ๐ฟ๐๐ป๐ฒ๐ฟ ๐๐ถ๐๐ต ๐๐ฒ๐ฎ๐บ๐ I typically partner with B2B data & AI SaaS companies, technical founders and enterprise data platform teams. They come to me when: โ Their product is technically strong but commercially unclear โ Stakeholders struggle to align around a shared narrative โ Sales and DevRel lack visual frameworks that explain and differentiate the product In practice, this means ๐ฎ ๐ฑ๐ผ๐ป๐ฒ-๐ณ๐ผ๐ฟ-๐๐ผ๐ ๐ฝ๐ฟ๐ผ๐ฑ๐๐ฐ๐ ๐ป๐ฎ๐ฟ๐ฟ๐ฎ๐๐ถ๐๐ฒ & ๐๐ถ๐๐๐ฎ๐น ๐ฝ๐ผ๐๐ถ๐๐ถ๐ผ๐ป๐ถ๐ป๐ด ๐ณ๐ผ๐ฟ ๐๐ผ๐๐ฟ ๐ฑ๐ฎ๐๐ฎ ๐ผ๐ฟ ๐๐ ๐ฝ๐น๐ฎ๐๐ณ๐ผ๐ฟ๐บ: โ A clear narrative that maps technical architecture to business value โ Visual frameworks for buyers, executives and sales teams โ Alignment across Product, Engineering and Business around a shared story โ Visual assets for Sales and DevRel teams that drive clarity and decisions If this resonates, feel free to reach out. ๐ฉ I can help.
I help data & AI companies explain and position their products clearly with structured messaging, visual frameworks and narratives.
Luxury brands donโt struggle with data. Their struggle is ๐๐๐ฟ๐ป๐ถ๐ป๐ด ๐ฑ๐ฎ๐๐ฎ ๐ถ๐ป๐๐ผ ๐ฑ๐ฒ๐ฐ๐ถ๐๐ถ๐ผ๐ป๐ ๐ฎ๐ ๐๐ฐ๐ฎ๐น๐ฒ ๐ฎ๐ฐ๐ฟ๐ผ๐๐ ๐บ๐ฎ๐ฟ๐ธ๐ฒ๐๐. Thatโs what I was hired to fix for Fragrance & Beauty division across ๐ต ๐๐ฃ๐๐ ๐บ๐ฎ๐ฟ๐ธ๐ฒ๐๐. I led regional analytics and consumer insights, partnering with APAC leadership and managing a team of 5 analysts to turn fragmented data into decision systems executives and markets could actually use. ๐ ๐ช๐ต๐ฎ๐ ๐ ๐น๐ฒ๐ฑ ๐ฎ๐ป๐ฑ ๐ฑ๐ฒ๐น๐ถ๐๐ฒ๐ฟ๐ฒ๐ฑ: โธ Built a ๐ฟ๐ฒ๐ด๐ถ๐ผ๐ป๐ฎ๐น ๐๐ฃ๐ ๐ฑ๐ฒ๐ฐ๐ถ๐๐ถ๐ผ๐ป ๐ณ๐ฟ๐ฎ๐บ๐ฒ๐๐ผ๐ฟ๐ธ, consolidating multiple sources into a single executive view of performance across APAC. โธ Designed ๐ฎ๐๐๐ผ๐บ๐ฎ๐๐ฒ๐ฑ ๐๐ฎ๐น๐ฒ๐ ๐๐ฎ๐ฟ๐ด๐ฒ๐ ๐๐๐๐๐ฒ๐บ๐ adopted by 1,800+ boutique managers, aligning local execution with regional strategy. โธ Integrated ๐ฑ๐ถ๐ด๐ถ๐๐ฎ๐น ๐ฒ๐ป๐ด๐ฎ๐ด๐ฒ๐บ๐ฒ๐ป๐ ๐๐ถ๐ด๐ป๐ฎ๐น๐ ๐ถ๐ป๐๐ผ ๐ฐ๐น๐ถ๐ฒ๐ป๐ ๐๐ฒ๐ด๐บ๐ฒ๐ป๐๐ฎ๐๐ถ๐ผ๐ป, increasing targeted campaign conversion. โธ Developed market-level ๐ฐ๐น๐๐๐๐ฒ๐ฟ๐ถ๐ป๐ด ๐ฎ๐ป๐ฑ ๐ด๐ฟ๐ผ๐๐๐ต ๐ณ๐ฟ๐ฎ๐บ๐ฒ๐๐ผ๐ฟ๐ธ๐ for 600+ boutiques to guide geographic expansion and resource allocation. โธ Defined ๐๐ต๐ฒ ๐ฟ๐ฒ๐ด๐ถ๐ผ๐ป๐ฎ๐น ๐ฑ๐ฎ๐๐ฎ ๐ด๐ผ๐๐ฒ๐ฟ๐ป๐ฎ๐ป๐ฐ๐ฒ ๐ณ๐ฟ๐ฎ๐บ๐ฒ๐๐ผ๐ฟ๐ธ for the Fragrance & Beauty loyalty program. โธ Led the transition of regional analytics infrastructure from on-premise to cloud to support scalable decision workflows. ๐ฏ My focus: ๐ณ๐ฒ๐๐ฒ๐ฟ ๐ฑ๐ฎ๐๐ต๐ฏ๐ผ๐ฎ๐ฟ๐ฑ๐, ๐บ๐ผ๐ฟ๐ฒ ๐ฑ๐ฒ๐ฐ๐ถ๐๐ถ๐ผ๐ป๐ ๐ฎ๐ป๐ฑ ๐๐๐๐๐ฒ๐บ๐ ๐๐ต๐ฎ๐ ๐๐ฐ๐ฎ๐น๐ฒ ๐ฎ๐ฐ๐ฟ๐ผ๐๐ ๐บ๐ฎ๐ฟ๐ธ๐ฒ๐๐.
๐ฅ๐ฒ๐น๐ผ๐ฐ๐ฎ๐๐ถ๐ป๐ด ๐ณ๐ฟ๐ผ๐บ ๐ฆ๐๐ถ๐๐๐ฒ๐ฟ๐น๐ฎ๐ป๐ฑ ๐๐ผ ๐ฆ๐ถ๐ป๐ด๐ฎ๐ฝ๐ผ๐ฟ๐ฒ wasnโt downtime. It was a deliberate operating window. While interviewing across APAC, I continued consulting and sharpening the ๐ณ๐ฟ๐ฎ๐บ๐ฒ๐๐ผ๐ฟ๐ธ๐ I use today. ๐ ๐ช๐ต๐ฎ๐ ๐ ๐ฑ๐ถ๐ฑ ๐ฑ๐๐ฟ๐ถ๐ป๐ด ๐๐ต๐ถ๐ ๐ฝ๐ฒ๐ฟ๐ถ๐ผ๐ฑ: โธConsulted for a UAE-based startup, delivering analytics work in a live production environment. โธDeepened my approach to ๐๐ฐ๐ฎ๐น๐ฎ๐ฏ๐น๐ฒ ๐ฎ๐ป๐ฎ๐น๐๐๐ถ๐ฐ๐ ๐ฑ๐ฒ๐๐ถ๐ด๐ป and performance optimization. โธInvested in advanced technical and analytical training to strengthen my ๐๐๐๐๐ฒ๐บ๐-๐น๐ฒ๐๐ฒ๐น ๐๐ต๐ถ๐ป๐ธ๐ถ๐ป๐ด.
Selling a new product category isnโt about more reports. Itโs about ๐๐ป๐ฑ๐ฒ๐ฟ๐๐๐ฎ๐ป๐ฑ๐ถ๐ป๐ด ๐๐ต๐ผ ๐ฐ๐ผ๐ป๐๐ฒ๐ฟ๐๐, ๐๐ต๐ผ ๐๐๐ฎ๐๐, ๐ฎ๐ป๐ฑ ๐๐ต๐ผ ๐น๐ฒ๐ฎ๐๐ฒ๐ and operationalizing that knowledge across the business. Thatโs what I owned for the IQOS business in Switzerland. I led analytics and insights across commercial, marketing, and digital teams, building the data and decision foundations that powered category growth. ๐ ๐ช๐ต๐ฎ๐ ๐ ๐น๐ฒ๐ฑ ๐ฎ๐ป๐ฑ ๐ฑ๐ฒ๐น๐ถ๐๐ฒ๐ฟ๐ฒ๐ฑ: โธDesigned a national client intelligence layer consolidating CRM, marketing, and digital data into a ๐๐ถ๐ป๐ด๐น๐ฒ ๐ฑ๐ฒ๐ฐ๐ถ๐๐ถ๐ผ๐ป ๐ณ๐ฟ๐ฎ๐บ๐ฒ๐๐ผ๐ฟ๐ธ. โธBuilt the core ๐ฟ๐ฒ๐๐ฎ๐ถ๐น ๐๐ฎ๐น๐ฒ๐ ๐ฎ๐ป๐ฑ ๐ฝ๐ฒ๐ฟ๐ณ๐ผ๐ฟ๐บ๐ฎ๐ป๐ฐ๐ฒ ๐ณ๐ฟ๐ฎ๐บ๐ฒ๐๐ผ๐ฟ๐ธ used by executives and key account teams to steer growth. โธDeveloped ๐ฝ๐ฟ๐ฒ๐ฑ๐ถ๐ฐ๐๐ถ๐๐ฒ ๐ฟ๐ฒ๐๐ฒ๐ป๐๐ถ๐ผ๐ป ๐ฎ๐ป๐ฑ ๐ฐ๐ต๐๐ฟ๐ป ๐ณ๐ฟ๐ฎ๐บ๐ฒ๐๐ผ๐ฟ๐ธ๐ to guide targeting and lifecycle strategies. โธEstablished a nationwide lead capture and performance tracking system adopted by affiliate retailers. ๐ฏ My focus: ๐บ๐ฎ๐ธ๐ถ๐ป๐ด ๐ด๐ฟ๐ผ๐๐๐ต ๐บ๐ฒ๐ฎ๐๐๐ฟ๐ฎ๐ฏ๐น๐ฒ, ๐ฝ๐ฟ๐ฒ๐ฑ๐ถ๐ฐ๐๐ฎ๐ฏ๐น๐ฒ and ๐ฟ๐ฒ๐ฝ๐ฒ๐ฎ๐๐ฎ๐ฏ๐น๐ฒ.
I completed an intensive full-stack engineering program to deepen my understanding of how modern data-driven products are built end-to-end. The goal wasnโt to become a front-end developer. It was to strengthen my ability to ๐ฏ๐ฟ๐ถ๐ฑ๐ด๐ฒ ๐ฝ๐ฟ๐ผ๐ฑ๐๐ฐ๐, ๐ฒ๐ป๐ด๐ถ๐ป๐ฒ๐ฒ๐ฟ๐ถ๐ป๐ด, and ๐ฑ๐ฎ๐๐ฎ ๐ฎ๐ฟ๐ฐ๐ต๐ถ๐๐ฒ๐ฐ๐๐๐ฟ๐ฒ. Key areas covered: โธ Software architecture principles and MVC design patterns โธ Database design, SQL, and data modelingFront-end frameworks and web application architecture โธ API design and integration patterns โธ End-to-end product development, from design to deployment