Germany
Dynamic and results-driven with 8 years of leadership experience in Germany’s consumer electronics industry, specializing in TVs, projectors, and audio products. Lead the team to improve Hisense from No.10 to No.3 TV brand in German market. Successfully managed a €200 million business and led a high-performing team of 18 professionals across sales, PLM, PMM, SCM. Proven expertise in multi-channel strategy, with strong partnerships across Tec Chaines, buying groups, e-commerce platforms, hypermarkets, and wholesalers. 360° business management experience, including team building and organizational development, operational process design, go-to-market (GTM) and business planning (BP), supply chain optimization, and end-to-end strategic management covering product, pricing, and marketing. Strong leadership, strategic vision, and execution capabilities with a track record of driving growth, improving efficiency, and building market-leading brands in highly competitive environments.
• Full P&L responsibility for the TV business, with annual revenue exceeding €200M. • Led a team of 18 people across sales, PLM, PMM, SCM. • Oversaw product planning for TVs, Laser TVs, and audio products across DACH markets, aligning product and promotion strategies with channel characteristics. • Directed customer management efforts, including strategic account development, annual negotiations, and executive-level relationship building.
• SCM of 3-months rolling order plans based on sales forecasts and channel inventory trends. • Pricing strategies through competitive and margin analysis. • Cost management of leding quarterly cost-reduction initiatives with product teams based on standard cost targets. • GBM managment via controling overdue stock , demo units, B stock reselling.