Paris, Île-de-France, France
15 years in Design and Development of innovative travel gear.
Set up of new processes in the department, recruitment of key team members to professionalize and improve workflow between the departments under my responsibility (Design, Product Development, Communication, Engineering, R&D). European e-shop launches in collaboration with Sales and IT. Launch of the best featured connected Trolley in the market, co-creation with consumers. New advertising campaign in a disruptive format (3D animation movie). 100% digital activation. Partnership with KOL on main social media (FB, Instagram, Wechat in China).
Development of the shoes and leathers goods collections with Olga Berluti, Art Director and héritière of the Berluti shoe maker savoir-faire. Launch of a leather luggage collection, including a rolling luggage with an innovating construction for the luxury segment. Store merchandising and creation of training, communication and visual merchandising tools.
In charge of the soft and rolling luggage (T.O. 60 m€ in 2006). Implementation of the premiumisation strategy and improvement of the perceived value for the new targets (younger men and women). Development of the new ranges in China with the Designers et Engineers. Briefing for the communication tools and creation of the sales tools for Sales training purpose.
Design and development of a new seat and sofa collection in leather and fabric for the family decoration and furniture business, together with my brother. Creation of the website to display the savoir-faire and collection of the company. Acquisition of new corporate customers in luxury hotels (Four Seasons, George V, Ritz).
Assistant of Werner Baldessarini, former CEO for the creation the accessories (shirts, knit wear, belts, shoes, lifestyle articles). Collaboration with the team and an agency for the advertising campaign and new CI guidelines for packaging and visual merchandising.
Development of accessories and lifestyle products to test, enlarge the offer and protect BOSS et HUGO brands: product categories with a license potential or key for image purpose (small leather goods, kids collection, home wear…).