Alazne Echaniz

Service Designer| Systems Thinking | Customer Experience Design @ Roche Diagnostics

Barcelona, Catalonia, Spain

About

I am a Service Designer who partners with large organizations to drive transformation from the inside out. By applying systems thinking and organizational design, I work alongside global and regional teams to shift mindsets and co-create more efficient and humane ways of working. I thrive in cross-functional environments, translating deep human insights into tangible service concepts that drive meaningful change. My background in industrial design engineering allows me to not only understand abstract systems but also to make them tangible and clear.

Experience

  • Roche ()
    • Service Design Lead
      Aug 2025 - Present · 1 yr

    • Service Designer & UX Researcher
      Jan 2023 - Present · 3 yrs 7 mos

      Synthesizing complex research findings into actionable insights, visualized through patient journey maps, service blueprints, and ecosystem models to inform business and product strategy. Designing and facilitating strategic co-creation workshops with diverse, cross-functional teams (including Medical Affairs, R&D, Marketing, and Business) to define problems, generate solutions, and build alignment. Developing and testing low-to-mid-fidelity service prototypes to validate concepts and gather early-stage feedback from users and stakeholders.

    • Junior UX Researcher
      Mar 2022 - Dec 2022 · 10 mos

  • Nacar Design ()
    • Service Design Lead @Roche Diagnostics
      Aug 2025 - Present · 1 yr

    • Service Designer & UX Researcher @Roche Diagnostics
      Jan 2023 - Present · 3 yrs 7 mos

    • Junior UX Researcher @Roche Diagnostics
      Mar 2022 - Dec 2022 · 10 mos

  • Communication Assistant & Visual Harvester at Systemic Design Association
    Oct 2021 - Nov 2021 · 2 mos

  • Teaching Assistant at Technische Universiteit Delft
    Feb 2021 - Jul 2021 · 6 mos

    Teaching assistant for Advanced Embodiment Design

  • Junior Industrial Designer at USound GmbH
    Oct 2018 - Sep 2019 · 1 yr