Alastair Martin

Vice President of Marketing EMEA & APAC at Cybereason

Greater Reading Area

About

A high-achieving strategic marketing leader with a track record of driving growth, building and leading high-impact marketing functions for IT businesses of all sizes from startups to large, complex organisations. Extensive experience in the development of marketing strategies through to program execution including revenue growth through ROI-driven inbound and outbound demand generation, brand building, campaigns and solution development. Expertise covers multi-channel routes to market including digital, social media, account-based marketing, PR/AR, executive engagement and working through partner networks.

Experience

  • Cybereason (5 yrs 8 mos)
    • Vice President of Marketing EMEA & APAC
      Apr 2021 - Jan 2023 · 1 yr 10 mos

    • EMEA Marketing Director
      Jun 2017 - Apr 2021 · 3 yrs 11 mos

      Cybereason are rewriting the rules on how organizations protect themselves against rapidly evolving adversaries. Today’s threat environment requires understanding the adversary and attack landscape. Since our start in 2012, our military-grade technology has stopped the world’s most advanced cyber attacks. We instantly tell companies if they are under attack, the attack’s impact and how to immediately stop the threat. Our platform finds a single component of an attack and connects it to other pieces of information to reveal an entire campaign and shut it down. Even the most talented analysts would struggle with detecting a threat and quickly building a complete attack story. We simplify this process.

  • Global Marketing Director at Natterbox Limited
    Mar 2015 - Apr 2017 · 2 yrs 2 mos

  • Marketing Director UK & Ire at VMware Inc.
    Jan 2008 - Feb 2015 · 7 yrs 2 mos

  • Marketing Director, EMEA at SurfControl PLC
    Mar 2006 - Nov 2007 · 1 yr 9 mos

  • VP Marketing at BlackSpider Technologies
    Aug 2004 - Feb 2006 · 1 yr 7 mos