Alan Simkowski

Head of Strategic Partnerships, North America

Greater Chicago Area

About

Results-driven executive with a career focused on driving innovation in mobile technology, sports and entertainment fan engagement, partnership marketing and digital media. Successful track record in developing and growing customer relationships and driving revenue for organizations. I am part of the team that leads business development for the sports, entertainment, brand and agency verticals at Trigger-The Mixed Reality Agency. Trigger is a full-service mixed reality agency that helps brands employ the most innovative AR, VR, and XR technology from concept and development to deployment and measurement. As pioneers in the space, we continue to prove the value of mixed reality to achieve measurable success across fan engagement, entertainment marketing, augmented shopping and enterprise solutions. Trigger's AR sports experience includes 3D and Volumetric content development, Live AR Stats, 360 Portals and Social AR among others. If you are interested in connecting or learning more about Trigger please contact me at [email protected].

Experience

  • Head of Strategic Partnerships, North America at Rezzil
    Jun 2026 - Present · 2 mos

  • Lead Client Partner-Central Region at Trigger - The Mixed Reality Agency®
    May 2018 - Jun 2026 · 8 yrs 2 mos

    Trigger is a full-service mixed reality agency that works with the world’s top brands from concept and development to deployment and measurement. As a pioneer in the space, we prove the value of XR through augmented reality and virtual reality experiences across entertainment marketing, fan engagement and augmented shopping.

  • Director, Brand Partnerships at SNATCH INC
    Oct 2017 - May 2018 · 8 mos

    Snatch is an Augmented Reality mobile gaming experience where users compete against each other for unique prizes from the world's coolest and most forward thinking brands. The gaming experience is a virtual treasure hunt played via mobile with brand integration at it's heart. The marketing platform combines Augmented Reality, Virtual Reality and elements of behavioral engineering to offer brands a new and engaging customer acquisition channel. Our U.K. beta launched in February 2017 and Snatch continues to be one of the hottest products and companies with the relaunch hitting in late October 2017. We are launching in the U.S. in January 2018. Find out how your brand can be a part of this exciting opportunity by becoming and exclusive launch partner.

  • Vice-President, Business Development at SportsLabs - A Silver Chalice Company
    Jun 2016 - Jul 2017 · 1 yr 2 mos

    SportsLabs is the technology venture built inside Silver Chalice. SportsLabs serves and partners with some of the largest players in College, Pro and Sports Media. It is our goal to make SportsLabs - The Home of Digital Sports. SportsLabs is building the next generation of digital sports on its proprietary Advanced Media Platform that is ushering in a new wave of fan engagement and content consumption.

  • Vice President, Business Development at Gimbal, Inc.
    Nov 2014 - Jun 2016 · 1 yr 8 mos

    Gimbal Inc. is the industry-leading mobile engagement solution. The Gimbal Context Awareness & Proximity Platform, including proximity beacons that support Apple’s iBeacon technology, is connecting Out of Home Networks, Brands, Venues, Events and Retailers with customers in exciting new ways.