Issaquah, Washington, United States
I’m a digital marketing and ecommerce professional specializing in digital merchandising, CRM marketing, and customer engagement within the cycling and outdoor industry. In my role as Sales & Marketing Coordinator at Full Speed Ahead, I focus on connecting product strategy with digital execution, supporting online growth through email marketing, merchandising initiatives, and data-informed marketing campaigns. My work centers on optimizing how products are presented and experienced across digital channels, from campaign planning and lifecycle email marketing to supporting product launches and seasonal merchandising strategies. By combining customer insights with creative storytelling, I help drive engagement, improve product visibility, and support conversion across both B2B and consumer audiences. With a strong foundation in aftermarket and OEM operations, I bring a holistic understanding of the product lifecycle, from distribution and partner needs to how customers discover and interact with products online. This perspective allows me to bridge cross-functional teams, aligning marketing, merchandising, and business goals to create cohesive digital experiences that support brand growth. I’m particularly passionate about ecommerce strategy, digital merchandising, and using data to continuously refine the customer journey. Whether building targeted email campaigns, supporting promotional calendars, or enhancing product storytelling, I enjoy creating experiences that make it easier for customers to discover, understand, and connect with products. Outside of work, I’m an avid cyclist and active mountain bike and gravel racer. My personal connection to the sport helps inform an authentic approach to marketing and keeps me closely connected to the cycling community. I’m always excited to connect with professionals and brands focused on ecommerce innovation, digital growth, and the future of the outdoor industry.
-Manage the full invoicing process from creation through payment collection for consumer, dealer, distributor, and OEM accounts. -Prepare and distribute invoices, statements, and account communications to customers. -Process customer refunds and resolve billing discrepancies in a timely manner. -Assist with accounts receivable activities and payment tracking. -Generate and maintain financial and operational reports to support business decision-making. -Collaborate with sales, operations, and customer service teams to ensure accurate order and billing information.
As an Aftermarket, OEM, and Distribution Sales representative at Full Speed Ahead, I am responsible for building and maintaining strong partnerships with aftermarket and OEM channels, driving growth, and ensuring customer satisfaction. My key responsibilities include: - Cultivating relationships with existing and potential clients, driving sales growth across aftermarket and OEM channels. - Collaborating with the sales and marketing teams to meet monthly and annual sales goals, ensuring alignment with company objectives. - Managing backend order processing, from initial order receipt to final fulfillment, ensuring accuracy and timely delivery. - Responding to technical sales inquiries via phone and email, providing expert guidance and support to customers. - Utilizing tools such as Netsuite, Shopify, Rithum, Microsoft Office, and Dropbox to streamline operations and ensure efficient sales processes. - Representing Full Speed Ahead at industry events, supporting outdoor industry and cycling events to increase brand visibility and build relationships within the community. Through my role, I have developed strong communication, sales, and technical support skills, and have successfully contributed to the growth of the company in a highly competitive market.
As an Event Coordinator and Marketing Specialist at Full Speed Ahead, I manage a variety of marketing and event initiatives that support product launches, industry events, and sales efforts. My key responsibilities include: - Email Marketing: Designing and executing weekly newsletters, product launch emails, and promotional campaigns using Mailchimp to drive engagement and brand awareness. - Event Planning & Coordination: Organizing and managing industry events, from booking venues and hotels to coordinating logistics and ensuring all event materials (products, promotional items, etc.) are prepared and on-site. - Marketing Materials Creation: Designing marketing presentations, posters, and images using Adobe Creative Suite (Photoshop, Illustrator) and Canva, ensuring consistent branding and visual appeal. - Data Analysis & Reporting: Utilizing Microsoft Excel to analyze campaign performance, track event outcomes, and optimize future strategies based on data-driven insights. Skills & Tools: - Canva, Adobe Creative Suite (Photoshop, Illustrator) - Mailchimp - Microsoft Office (Excel, word, ect.) - Event coordination & logistics
As the Sales Manager for bicycle sales at Gerks Ski and Cycle, I oversaw daily operations, customer engagement, and inventory management. My responsibilities included: - Product Management: Receiving new product shipments, managing special orders, and ensuring in-store stock levels were maintained and properly displayed. - Customer Service: Responding to customer inquiries via email, phone calls, and online channels, providing expert guidance on selecting the right bikes based on individual lifestyles. - Sales Leadership: Teaching and mentoring staff on effective selling techniques to drive sales and enhance customer experience. - Inventory & Merchandising: Restocking and merchandising the sales floor according to seasonal trends to maximize sales potential. - Social Media & Marketing: Creating engaging weekly posts for Facebook and Instagram, and editing videos and pictures to maintain an active online presence. - Event Coordination: Organizing and promoting group rides and bike clinics, fostering community engagement and brand loyalty. - Buyer Role: Assisted in the purchasing process for soft goods, including bike and ski clothing, to meet the needs of our customers. Key Achievements: - Successfully increased customer satisfaction through personalized sales experiences and a deep knowledge of cycling products. - Contributed to growing the store's online presence, increasing engagement on social media platforms.
As a Liv Cycling Ambassador, I played a key role in connecting and empowering women within the cycling community. My responsibilities included organizing and leading group rides, creating opportunities for women to experience the thrill of cycling, and fostering a supportive environment for female cyclists of all levels. Key Achievements & Responsibilities: - Community Engagement: Developed and led group rides, bringing together women cyclists to promote a sense of community and inclusion. - Brand Awareness: Acted as a brand advocate by spreading awareness of Liv Cycling’s mission and products, encouraging women to get involved in cycling. - Support & Motivation: Provided support and motivation to women cyclists, offering guidance and resources to help them build confidence and improve their cycling skills. - Social Media & Events: Leveraged social media to promote rides and events, creating an active online presence to engage the local cycling community. - Advocacy: Worked to create a welcoming and empowering environment for women, contributing to the overall growth of female participation in the cycling world. This experience allowed me to develop leadership, event planning, and community-building skills while also working alongside a strong, passionate group of women cyclists.
As a Sales Manager at Trek Bicycle, I was responsible for driving sales growth, optimizing team performance, and ensuring exceptional customer experiences in a fast-paced retail environment. I led a team of sales associates and worked closely with upper management to implement strategies aimed at meeting and exceeding sales goals. Key Responsibilities & Achievements: - Sales Strategy Development: Designed and implemented sales strategies to increase revenue, focusing on both direct sales and team performance improvements. - Team Leadership & Motivation: Led and motivated a team of sales associates to maintain high morale and consistent performance, fostering a collaborative and energetic work environment. - Problem Solving & Sales Growth: Identified key areas for improvement and executed targeted strategies to address sales shortfalls, resulting in measurable growth within the team. - Training & Development: Trained and mentored new sales staff, providing guidance on product knowledge, customer service skills, and company procedures. - Inventory Management: Managed daily receipt of goods, ensuring that stock levels were accurate, organized, and aligned with customer demand. - Store Organization & Cleanliness: Maintained a clean, organized, and welcoming sales floor to enhance the overall customer experience. - Customer Relationship Building: Developed strong relationships with customers, offering expert advice on products and helping them find the perfect fit for their needs. This role helped me develop key leadership, problem-solving, and strategic planning skills, all while ensuring that the store ran efficiently and met its sales targets.