Boca Raton, Florida, United States
I’m a UI & UX practitioner with 30+ years building customer-first B2B and B2C SaaS experiences. I've built my career on three simple principles: Put people first, make things easy, and show that you care. I enjoy crafting enterprise experiences at scale, while solving for both external and internal user needs. I've been fortunate to experience the full gamut of UX: user and stakeholder interviews, journey mapping, IA, CRO, rapid user-testing, wire-framing, prototyping, UX strategy, analytics, page tables, content creation, brand development, marketing, coding and visual design. I've worked in both B2B, B2C, SaaS and PaaS environments and have extensive familiarity with agile process and responsive UX design within CMS systems including Adobe Experience Manager (AEM). I'm a design systems advocate, having built four enterprise-level design language systems across Citrix, UKG, and Hyland. When not working, I'm usually experimenting with local and frontier LLMs, prompt engineering, and generally figuring out what makes things tick.
Directing UX Design for Hyland's next-gen AI product suite. • Creating a new vision for scalability, ease-of-use and cohesion across the Content Innovation Cloud • Guiding agentic design workflow transformation • Crafting principles and guidance for humans and AI • Driving design systems integration at scale
Led the shaping of Hyland's Satori design system; an Angular Material modification with a Supernova integration. Enabling build-out of transformational AI products for the next-gen suite.
•Evolved the vision and strategy for the UKG design system and managed its global team, cross-functional relationships, processes, and sub-systems serving the entire product suite. •Led sessions with accessibility, design, engineering, and QE teams to define an end-to-end WCAG 2.2 AA-compliant process and output. •Raised suite consistency with AI componentry, cross-company iconography consolidation, suite-wide navigation, and high-use page patterns. •Defined UX AI ethics guidelines for cross-suite design use. • Ensured unblocked delivery of components, patterns, and accessibility across the product suite through collaborative office hours and formal governance reviews. •Completed a suite-wide analysis of systems adherence for adoption initiatives. • Boosted design system adoption by 23%, enhancing efficiency for 16 product teams. Teams self-reported a 30-50% increase in design-to-dev speed.
• Led the integration of 2 enterprise design systems after Ultimate Software and Kronos merged, resulting in a unified system for 80+ designers and 600+ engineers. • Led and completed the transition of the design system from Sketch to Figma. • Created a live design system code editor, facilitating instant prototyping and code sharing. • Grew adoption of the design system by 18%, enabling 13 consuming product teams.
Completed a self-service design system website containing code and design guidance content, reducing internal support calls by ~75% and ensuring faster product go-live times. • Led a dedicated cross-functional group of 14, comprising design, product, brand, and engineering, to address standards and the growing demand for components and patterns. • Merged the PeopleDoc design system into the Ignite design system, cutting design systems maintenance costs by 40% via centralization. • Instituted ongoing monthly design releases synced with engineering, optimizing the design-to-development process for internal customers. Successfully released 10 versions. • Grew adoption of the design system by 57%, enabling 11 consuming product teams.
Same role as above pre-merger.
• Crafted a new design system vision, strategy, and governance rule set, partnering closely with engineering, product, accessibility, and brand to ensure buy-in. • Built the core Ignite design system from the ground up using cross-company research and a tokenized atomic design methodology. • Launched the design system to a pilot of 3 product groups and rapidly grew adoption numbers by 133% to 7 groups within the first 6 months.
Defined a new vision across UX and Brand for this startup agency, from customer personas to site designs. Worked in agile teams to deliver high quality quick-to-market solutions that generated customer loyalty. • Conducted workshops and interviews to create customer and company personas, resulting in accelerated brand development, content targets and customer-first company culture. • Created responsive site designs within an agile Adobe Experience Manager (AEM) CMS environment. Work generated high client satisfaction rates resulting in renewed contracts and development projects. • Designed a customer-centered rebrand of Development Heroes to “Archetype.” Output included design principles, web and print designs, documentation styles, voice and tone, and full brand guide. • Heightened company awareness by presenting “Defining Design for Streamlined CX Results” talk to Fortune 500 financial services executives at the 2016 CXFS Conference in Miami, FL. driving new customer contracts and 100+ high value leads. • Designed and oversaw production and implementation of new Development Heroes website. Skillsets: Company Values and Principles Creation, Company Personas, Customer Personas, Information Architecture, UX Strategy & Marketing, AEM CMS, Wire-framing, Brand Design & Messaging, Visual Design, 508 and WCAG 2.0 Accessibility, SEO, Analytics, User Testing, CSS Prototyping, Agile/Scrum.
Built a Web Marketing UX team from the ground up. Worked alongside and mentored talent. Fostered team communication with an emphasis on cross discipline relationships. Created and nurtured customer-first experiences across 10,000+ pages of internet and intranet content within agile environments. • Designed the core templates and component framework for the next-generation Citrix.com responsive AEM CMS integration. Cut build times by as much as 80% for new content and added flexibility and freedom for content creators. • Created new IA (Information Architecture) for Citrix.com and Citrix Backstage (corporate intranet). Organized and conducted card sorts of 300+ users and crafted effective navigation schemes. Brought card sort user success rates up from 60% to 92%. • Led UX redesign of the Citrix Backstage intranet on AEM with a search-centric, mobile-first vision. The outcome doubled site use, cut support calls by 16% and won the “2014 Design for Experience” award. • Created and led the Voice of the Customer research program, providing a detailed understanding of customer behaviors. Refocused our content, resulting in lowered bounce rates and higher conversions. • Created a search strategy for the intranet, defined features, crafted requirements, and created wireframes. Resulting in more than doubled search usage. • Created a multi-tiered globalization strategy, identifying vendors, and utilizing proxy-translation to serve 44 regions and 17 languages across one interface. • Organized and led a company wide UX Community of Practice, bringing design thinkers together to share best practices, build relationships and develop cross-functional standards. Skillsets: Best Practice Workshops, Journey Mapping, Information Architecture, UX Strategy & Marketing, AEM CMS, Wire-framing, Prototyping, Functional Visual Design, 508 and WCAG 2.0 Accessibility, SEO, CRO, Analytics, User Testing, Globalization/Localization, CSS Prototyping, Agile/Scrum.