Singapore
- Leads the product management team, responsible for product and pricing strategy in 14 APAC markets, including Singapore, Indonesia, Vietnam, Philippines. - Responsible for overall BMW E-Mobility strategy and roll-out in the region, including infrastructure, training, brand partnerships, customer offer, and launch management.
- Provided regular analysis on sales performance, market activities, industry trends and competitive landscape. - Developed and executed product training plans on Volvo cars, technologies and key competitors. - Assisted in product planning and specification, facilitated the successful launch of Volvo XC90. - Supported the marketing department on marketing communications, media reviews and product launches.
- Developed instrument display software for automotive manufacturers including BMW and Toyota. - Improved process bottleneck by deploying automation technology, which reduced 70% effort. - Analyzed customer requirements and converted into technical specification for product development and testing. - Managed change requests from customers, implemented updates, conducted unit and system testing to ensure quality and on-time delivery.
- Developed self-learning programme with data mining and machine learning technologies to allow early prediction of engine malfunction. - Worked with industry experts and academics to design state-of-the-art solutions, and prepared feasibility report for research fund application. - Project was nominated for IEEE Control Chapter Book Prize.