Bangalore Urban, Karnataka, India
Product in AdTech
Recipient of the VP Bullseye Award in 2022
. Creating integrated marketing solutions as per client’s business problems, objectives and goals 1. Gather market insights & map the target audience using primary and secondary research 2. Plan and execute Integrated Marketing Campaigns comprising of the campaign construct (campaign roadmap, theme & content), the outreach (community events, workshops) and lead conversion (tele-marketing and email marketing campaigns) . Draft and design social media content strategy for campaigns . Worked on Search Engine Marketing -including Search Ads (Keyword planning, creating Adgroups) and SEO . Conceptualized & created Intellectual Properties 1. An online community & marketplace for SMEs aimed to be a one-stop solution for all SME related aspects (online presence, lead creation, consultation) 2. An online portal for 3D Designers with the aim to build a community, facilitate collaboration and create thought-leadership & positioning the Dell Precision workstations at the nucleus of the community to help create mind share and purchase intent .
• As part of the Strategy team – Researched to understand client organizations’ pain points and contributed actionable ideas & solutions in the creation of integrated marketing campaigns for clients • As part of the Digital team – Created website wireframes, conceptualized & executed social media campaigns and carried out email marketing via Mailchimp • Projects worked on -Amazon Voice services, Microsoft Azure, Dell Designathon, Dell EMC mid-level storage servers, Ajio, Axis SME Hub, MarutiSuzuki Nexa
• Used social media analytics to gather data & identify structured insights, analysed social conversations and suggested improvements to messaging strategy for brands • Conducted competitive benchmarking for Quick Service Restaurant Industry, on the basis of social media metrics like Reach, Engagement Ratio, and Social Footprint Mapping • Used Social Listening tools like Meltwater to gauge the online sentiment of brands • Prepared a list of top 1000 social media influencers and categorised them using analytics tools like Mightyscout and Fanpagekarma • Contributed to pitch presentations for new business development for Spotify • Clients: Procter & Gamble, McDonald’s, YouTube India, Google (Internet Saathi, Donut Shop, Tez, Pixel 2), Reliance Jio and Railwire
• Conducted competitive benchmarking to identify market potential, trends and major players in the online fashion jewelry industry • Mapped the target audience with the help of market visits, primary and secondary research • Conceptualized go-to-market strategies and sales plans specific to e-retail -by market segmentation, demographics and product fit • Worked on inventory forecasting, vendor management and backend resource management • Devised brand positioning and promotional strategy for eCommerceplatforms -Flipkart, Amazon and Snapdeal
Intern Recruitment, Training and cluster Allocation for the various internships hosted by Letsintern. Managed projects with Limeroad.com and Expin.me. Carried out various online and on-campus activities for brand promotion. Performance tracking, Guidance & Feedback of team members to ensure overall targets were met. Compiled comprehensive reports. Intern gratification based on KPIs/KRAs.