Dubai, United Arab Emirates
Leading high-profile events and groups at Madinat Jumeirah, including global forums such as the World Government Summit (WGS), the World Economic Forum (WEF), and COP28. Responsible for multimillion-dollar budgets, stakeholder partnerships, and flawless delivery across diverse venues. Key highlights: Oversaw the successful pre-opening of Jumeirah Al Naseem, driving 2,500+ pre-booked room nights. Delivered events and built relationships across Dubai, London and Mallorca, creating cross-market best practices in luxury hospitality. Enhanced revenue by driving upselling and cross-selling initiatives. Currently spearheading process improvements, exploring AI-enhanced automation tools, and piloting workflows to streamline event operations and guest engagement - ensuring Jumeirah remains at the forefront of innovation in luxury hospitality.
Promoted to Director of Rooms at Mina A’Salam, overseeing luxury guest experience, revenue management, and operational excellence at one of Madinat Jumeirah’s flagship properties. Highlights: Revenue Growth: Delivered a ~15% increase in room revenue through strategic pricing, upselling, and refined inventory management. Financial Control: Closed long-outstanding paymaster accounts and recovered $1M+ in aged receivables, strengthening financial discipline across the Rooms Division. Process Excellence: Refined SOPs for paymasters and enforced compliance, ensuring consistent execution and tighter controls across the team. Group Operations: Directed large-scale group bookings and delegations, including the Arab Media Forum and the World Government Summit (WGS), hosting protocol guests and presidential entourages. Partnered closely with the Prime Minister’s Office (PMO) to manage VVIP guest stays, achieving flawless delivery and optimized room allocation. Guest Experience: Raised Guest Satisfaction Scores (GSS) by enhancing workflows, training, and cross-departmental collaboration. Team Leadership: Built, coached, and mentored a high-performing Rooms Division team, fostering a culture of accountability and service excellence.
Handpicked for Jumeirah’s elite Leadership Development Programme, mentored directly by VPs and GMs to build cross-functional expertise across international properties. Completed a 3-month leadership and hospitality management programme at the Emirates Academy of Hospitality Management (EAHM), gaining structured training in luxury service excellence, finance, and operations. Highlights: 360° Exposure: Rotated across nearly all hotel departments for one year, gaining a comprehensive hands-on understanding of luxury hospitality operations and building strong cross-departmental relationships. Mallorca: Led projects within the Rooms Division, driving operational excellence and guest satisfaction in a competitive resort market. London (Christmas & New Year season): Managed VVIP and protocol guests during peak festive season, including high-profile delegations, while maintaining flawless experiences for all guests. Dubai (Pre-opening of Jumeirah Al Naseem): Core member of the pre-opening team. Designed and executed a marketing campaign that secured 2,500+ pre-booked room nights before launch. Contributed to the branding strategy and supported the pre-opening of luxury restaurants, positioning Al Naseem as a flagship destination.
First Abu Dhabi Bank (Before the merge- formerly National Bank of Abu Dhabi) | Abu Dhabi & Dubai | 2011 – 2014 Began as a Risk & Compliance Officer before advancing to Senior Analyst in Wholesale Banking, managing high-profile corporate finance clients. Balanced a full-time banking role in Abu Dhabi with full-time studies in Dubai at the Women’s College, demonstrating resilience, discipline, and commitment. Key Responsibilities & Achievements: Conducted credit risk assessments and ensured compliance with UAE Central Bank and international regulatory standards. Supported the management of a portfolio of corporate and government-related entities, contributing to investment and financing strategies. Played a role in structuring and monitoring landmark transactions, including facilities within the tourism and infrastructure sectors. Reduced credit card delinquency rates through strengthened risk monitoring and improved compliance processes. Collaborated with cross-functional teams on audits, compliance reviews, and risk reporting to senior management. Relocated to Dubai during part of this tenure, working closely with wholesale banking teams on corporate finance accounts while completing academic studies.
Joined du Telecommunications at launch, when the company was a new entrant competing against Etisalat. Faced significant market resistance and infrastructure challenges, including weak reception in certain areas, yet consistently exceeded branch sales targets through proactive outreach and creative selling. Key Highlights: Target Achievement: Consistently met and exceeded branch sales targets in a highly competitive market. Proactive Outreach: Went beyond branch responsibilities to source clients directly in industrial areas and business hubs, opening new revenue channels. Strategic Partnerships: Approached managers at automotive events such as BMW Sharjah Car Show, building trust and closing sales by offering tailored solutions and highlighting du’s long-term vision. Value Selling: Leveraged the availability of premium 055 number sequences to entice clients to secure unique numbers (e.g., mirroring their existing Etisalat numbers), which drove adoption among high-value customers. Team Influence: Early wins often resulted in corporate clients encouraging team members to join du, amplifying sales impact.
Worked in HSBC’s Credit Card Collections Call Center during school breaks and a gap year, gaining early experience in customer communication and working towards clear performance targets. Key Highlights: Supported the collections team by handling outbound and inbound calls with customers. Learned the importance of balancing firm recovery targets with empathy and professionalism in client interactions. Built early skills in negotiation, time management, and working under pressure in a KPI-driven environment. This experience laid the foundation for my later career in sales, banking, and hospitality leadership.