Dubai, United Arab Emirates
Hardworking, pro-active and self motivated individual - always creative, always learning!
1. Marketing Calendar Management - Strategised yearly marketing calendar with dine-in & home delivery limited time offers, sponsorships, local store marketing activities - Conceptualising photoshoots including production design, reviewing artworks for final print & socials - Analysing the online & offline market competition & computing monthly marketing performance - SMS marketing - Creating social calendar (static posts/videos/reels) in line with the marketing calendar & world food events along with content creation with copy writing - Publish posts & boost via Facebook Ads with relevant Filipino key words for effective reach of campaigns & promotions - In house PR & influencer marketing to promote offers 2. Online Community Management - Respond to customer queries on WhatsApp for Business, Instagram, Facebook & emails - Manage reviews on Localyser that flow from Zomato, Google, Trip Advisor, Facebook, Talabat, Deliveroo, etc. & reporting negative reviews onto Zenput for operations team to rectify - Monitor user-generated content with social media listening - Updating online listings - Google My Business, Trip Advisor, Zomato, mall website - Developing website design with the web developer 3. Offline Community Management - Plan & strategize partnerships/sponsorship/activations with the Filipino communities such as school anniversaries, church events, basketball tournaments, award ceremonies by loyal partners, etc. - Liaising with mall management for better brand visibility - Visit new competitors & screen new offers in existing competitors for idea generation - Attend above events to create/maintain rapport with the Filipino communities - Custodian to issue Foodmark Citymax vouchers between Landmark concepts 4. Operations - Single point of contact between all the departments within the office: Operations, Finance, HR, Supply Chain, for documentation, new agreements / contracts, approvals - Hiring marketing interns and overlook their tasks
Carluccio's, Zafran, Max's ABC, Max's Restaurant, Nando’s KSA & Chi'Zen Qatar - Responding to reviews on Google, Zomato, Facebook, Tripadvisor & Talabat for all the restaurants - Brand management via Facebook, Instagram, Localyser & Zenput for all the restaurants - Content creation - graphic designing & copy writing for the restaurants' social media accounts - Curating influencers list & sending out PR invitations via Mailchimp & Mailmeteor
- Handled Instagram, Facebook & LinkedIn accounts - Graphic designing & social media calendar development - Curated media publication & influencers lists - Video editing for podcast series - Monitored & developed monthly activity reports