New York City Metropolitan Area
Award-winning Executive Producer, PR and Marketing Professional, Event/Concert Producer, Talent Strategist, and Entertainment Business Leader with 20 years of experience building impactful and culturally relevant entertainment, top-tier celebrity-driven content and events, brand partnerships, artist and talent buying/booking/casting/brand integration, brand building, marketing and PR strategies. Has cultivated strong industry relationships to drive innovation and growth across the media, music, spirits, lifestyle, fashion, hospitality, live events and entertainment landscapes.
Handle press and strategic partnerships and collaborations.
Work closely with President of NBTV on company business matters. Oversee projects and endeavors across channels including maintaining development of current networks (Spirits Network and Golf Nation) and the launch of new ones such as B2B channel, NOVUS and new Pet Network, Compango. Oversee and head marketing dept. including approving campaigns and creative materials for emails, social media, platforms and beyond. Managing, involved in, and participating in Business Development to include new business initiatives and managing existing client accounts. Bridging the gap between my role at NBTV Studios and NBTV Channels as an Executive Producer to organize marketing and distribution when a series is completed.
Oversee Marketing team where responsibilities include creating and approving various marketing campaigns and initiatives for the networks (Spirits Network and Golf Nation); overseeing social media, including content strategy. Oversee needs for new series releases and other projects as needed. Head PR for NBTV Studios and Spirits Network. Strategic Partnerships - working with new brands to find ways to partner, whether it be celebrity brand partnerships, bringing new brands onto Spirits Network or Golf Nation or cultivating relationships to produce content through NBTV Studios. nbtvinc.com spiritsnetwork.com golfnation.com
Head Talent for NBTV Studios. Including casting for new Spirits Network and Golf Nation original series. Act as bridge between marketing and production departments. Work with production team on new series development and show concepts. In charge of celebrity brand partnerships. Executive Producer for NBTV Studios original series and projects, including new series “Tom Colicchio’s The Pantry” with “Top Chef” star, Tom Colicchio where I casted/secured guests such as Liev Schreiber, Sarah Jessica Parker, major influencer Olivia Tiedemann and several celebrity chefs as guests. Additionally, secured and managed several brand partnerships for the series. Won multiple Telly Awards for my work as an Executive Producer on various original series, including “The Pantry”.
Music, Ent., Lifestyle PR, Talent Relations, Brand Marketing, Partnerships, Concert & Event Production. Some past clients include: Actors: Rob Morrow ("Billions" "Numb3rs"), Thomas Ian Nicholas ("American Pie" films), Dennis Haskins ("Saved by the Bell"), Michael Lombardi ("Rescue Me"). Musicians: Ryan Cabrera, LFO, O-Town, Secondhand Serenade, Aaron Carter, "American Idol" stars Blake Lewis, Lee DeWyze and Jax, stars from “The Voice” and over 40 independent artists. Other: "TODAY Show’s” Jack Rico, MY2K Tour w/98 Degrees, Pop 2000 tour, Astronaut/NY Times Best Selling Author Mike Massimino, Blindspot LLC and their venues (hospitality), Don’tMindMe Foundation. Talent Relations/Brand Integration: Multiple GRAMMY week events, Bohemian Guitars, Friskies, HearMeOut app, True Promise Beauty, Vita Coco, “American Idol” FOX finale, NYC & LA premieres of film “The Lost Tree”. Produce events from high budget corporate to single/album/video release parties, red carpet events, major concerts, procure talent/influencers for other events & opps including (also being on) FOX’s “Hell’s Kitchen”. * Manage Artists. Negotiate/secure several song placements on TV including “Riverdale.” Negotiated record deals with various labels. Heavily involved in all touring aspects. Secure clients brand partnerships. Secure artist collabs/negotiate terms. Produced star-studded music video for Mina Tobias. *Chosen as Curator for 2013 CBGB Music and Film Festival in NYC. Produced sold out show with 5 artists *Produced benefit concert with Thomas Ian Nicholas that was filmed for an episode of "The Real Housewives of New York". *Partnered with iHeartRadio on some events. *Freelance- filled in to handle Chrissy Metz for NBC Upfronts. *Freelance- handled actress Scottie Thompson at premiere of her film “Crown Vic”, produced by Alec Baldwin. *Freelance- handled pop star/influencer Sunny Malouf for NY Fashion Week.
Worked with CEO on all business and financial decisions, including staffing, new business proposals and handling/creating/negotiating contracts. Growing the agency together to take on a wider, more diverse variety of clients. Agency specializes in consumer tech/Web3/NFT, lifestyle, streetwear/fashion, spirits and entertainment. Grew and oversaw the Entertainment, Music, Talent Relations and Partnerships side of the business to include music artists, a record label, TV studio and more. Handled talent relations and sponsorships as needed on additional non-entertainment accounts. This included securing talent to attend a client’s launch party at NFT NYC. Managed staff and was lead on majority of accounts retained by the agency.
Head Entertainment Dept. and accounts as well as spirits, nonprofit and NFT projects. Consulted on Fashion and Lifestyle accounts. Provided/negotiated influencers for accounts. Provided Talent Relations services to augment an entertainment account and was useful in being able to consult on events for a music account to go outside the scope. Pitched and secured top-tier media placements for clients. Managed and mentored junior staff.