Zurich, Zurich, Switzerland
Commercial leader with a strong track record in building and scaling premium food & beverage businesses — with a particular focus on coffee & premium food. I combine FMCG expertise with a hospitality foundation, allowing me to bridge brand, operations and commercial strategy with full P&L ownership. Currently leading the Coffee Business Unit, driving growth through strategic partnerships, premium positioning and operational excellence. Experience across global organizations including Coca-Cola HBC and Nestlé, with a passion for creating high-quality consumer experiences at scale.
*Full BU P&L responsibility (Retail & OOH) of the coffee Business Unit, securing implementation of all related activities (Marketing, Sales, Supply Chain, Quality etc.) by leading respective project stream leaders within the Coffee Business Unit. * Definition, at country level: Costa & Caffè Vergnano Strategy * Definition of the vision and 360 plan for establishing the Coffee BU, including defining the right product portfolio/mix, marketing strategies and activation programs, commercial policy, appropriate Route to Market, partners network, resources, & processes for the total operations * Leading a team of 10 direct reports
Responsibility for the commercial planning, budgeting and development of the coffee brands and multi-category food solutions in the following OOH and RETAIL channels including related ATL & BTL Marketing development & implementations. *Led coffee OOH vending transformation with a 36% YoY growth * National Care (Channel Lead) * National E-Commerce (Channel Lead) * National Vending (Channel Lead) * National Hotel (Channel Lead) * National CVS & Petrol Stations (Channel Lead) * National KAM & Industry clients * National Office Channel
Switzerland`s first B2B chocolate consultancy and manufactury for outstanding and fully personalized corporate gifts. At ATTIMO, we create exceptional and personalized chocolate specialties. Our clients are companies from different industries who want to connect with their customers through emotions. We develop products that manage to awaken and transport these emotions. Home of the Most Valuable Chocolate in the World 2019 (Guinness World Record) *Full P&L responsiblitily including developing the brand & category *Leadership of sales, production & innovation teams *Full Commercial Responsibility *Development of full Marketing Strategy *Driving product development and innovation
Lufthansa is Europe’s largest airline by passengers and fleet size, operating over 280 aircraft (more than 640 including subsidiaries). It serves 18 domestic and 197 international destinations across 78 countries in Africa, the Americas, Asia, and Europe. Deutsche Lufthansa AG also owns several airlines and aviation-related companies, including Austrian Airlines, Eurowings, and Swiss International Air Lines. *Marketing Strategy: Independently planned, managed, and executed B2B and B2C marketing campaigns (above- and below-the-line) for Lufthansa Business Class, First Class, and Lufthansa Private Jet services. *Event Management: Oversaw and coordinated high-profile events for Lufthansa’s premium services, as well as marketing events for subsidiaries such as Swiss International Air Lines and Austrian Airlines. *MICE Project Involvement: Played an active role in establishing the MICE (Meetings, Incentives, Conferences, and Events) project team, focusing on process optimization and high-value customer acquisition. *European Scale Concept: Independently managed sub-projects related to the development of a new European-scale strategy, aiming to create a unified approach across markets. *Key Account Support: Supported the Key Account Management team through the analysis and development of business contracts for Lufthansa’s PartnerPlusBenefit and PartnerPlusProgress programs. Responsibilities included potential analysis, cost evaluation, monitoring, trend analysis, and contract adjustments. *Customer Engagement: Planned, coordinated, and executed exclusive premium shipyard tours for selected customers. *Market Analysis: Conducted comprehensive market analyses to identify new business opportunities and acquisition targets for Lufthansa. *Content Creation: Created editorial content for Lufthansa’s online newsletters, distributed across all German sales and communication channels