France
Creative and analytical marketing specialist, aiming at providing best-in-class results in today's ever-changing environment. Thriving in fast paced and innovative settings, always delivering outstanding results and strategic solutions under pressure, with a proven record of successful launches and portfolio management. Specialties: Marketing, Team Management, Branding, Equity, Strategy, Product Innovation, Portfolio Management, Consumer Centricity, Market Research, Agency Management, Events, Trade, Media, Digital, Ecom, Social Media
Leading the global L'Oréal Men Expert brand, shaping the future of men's grooming through innovative product development and impactful brand building. Overseeing strategic vision, P&L management, and brand development, while fostering a collaborative and high-performing team environment. Partnering closely with cross-functional teams to deliver groundbreaking grooming solutions that empower men worldwide. Driving sustainable growth and solidifying market leadership through strategic planning and data-driven insights.
Leading ad interim the global brand for L'Oréal Paris Makeup, overseeing strategic vision, P&L management, and brand development. Cultivating a high-performing, collaborative team environment where innovation thrives. Partnering closely with cross-functional teams across R&I, marketing, supply chain, and sales to bring groundbreaking beauty products to market and build powerful brand experiences for consumers worldwide. Driving sustainable growth and market leadership through strategic planning and execution.
Driving growth and market share expansion for L'Oréal Paris Makeup across 43 European markets. Leading strategic initiatives, developing and executing innovative marketing strategies, and building strong brand advocacy to ensure long-term sustainable growth. Proven ability to revitalize brand performance in a competitive market.
Global marketing team lead for brand equity, communications and innovations on the core 3 categories of got2b: styling, coloration and make-up. Leading strategy and vision for the brand. Full P&L Ownership. Cross-functional teams' lead, developing brand new innovation processes and sourcing models to enable agile, best-in-class development. Communication lead, championing brand equity focus & accelerating digital transformation. Team of 10+ reports.
Responsible for the portfolio strategy of all EU colour brands of Coty: Max Factor, Rimmel, Bourjois, Miss Sporty.
Leading the brand global team, ensuring consistent equity, and fit for use deployment of campaigns & innovations - Full P&L and budget ownership - Leading digital transformation and e-com acceleration with award winning campaigns and double-digit growth - Managing of 5 reports - lowering turnover and ensuring team growth
Marketing Manager for the Europe Export Business Unit (30 markets across Eastern and Northern Europe) within Coty's Mass Beauty Division. Responsible for the P&L, portfolio and brand growth strategy.
- Responsible for the overall CPD Make-Up Category's strategy - Team Management + Development of several teams - Accountable for the business' P&L - Media strategy keeper - Ensuring work coordination + influence with all departements
- Coordinating marketing efforts for the entire Europe zone (west and east) - Ensuring operational excellency through the gathering and sharing of best practices - Phasing of launches according to business and logistics priorities - Collaborating with the marketing development team based in Paris (world HQ) - Developing with the merchandising development team appropriate solutions for optimised sell-out results - Organisation of workshop and management meetings - Supervision of a small team for all daily tasks
- Strategic positioning of the Maybelline NY and essie brands for Switzerland (media mix...) - Management of a team of 2 direct reports - Creation of reports for top management in order to track performances and sustain decision-making processes. - Assessing market potential for new launches and helping to build successful launch plans - Budget tracking and optimisation - Attend strategic meetings in order to provide input and gather best practices - Managing external partners such as PR or communications agencies
- Responsible for the European communications for the Cardiac Surgery division, a 250mio USD business. - Managing the creation and development of marketing campaigns, including new product launch and positioning. - Organizing different congresses from a logistical and communication aspect. - Creating and managing an online assets tool. - Working with the European countries and providing support to their needs. - Creating several iPad apps and managing the iPad deployment project. - Supporting the development of an internet-based legal compliance tool. - Responsible for the creation of an internal communication website.