Riyadh, Saudi Arabia
With over 11 years as the founder of Mazeej, I focus on delivering strategic marketing consultancy to high-profile government ministries, public institutions, and private-sector clients across Saudi Arabia and the GCC region. My work emphasizes customer experience design, national brand communication, and business transformation, fostering alignment with regional objectives and elevating service standards. In addition to leading Mazeej, I contribute to corporate governance and market strategy as a board member at National Care Company and an advisory board member at MEGA Group. With a deep commitment to advancing marketing as a strategic discipline, I am driven to support sustainable growth and impactful transformation aligned with Saudi Vision 2030.
2015 – Present (11 years) Location: Riyadh, Saudi Arabia Role Summary: Founded and lead a premier strategic marketing consultancy serving high-profile government ministries, public institutions, and private-sector clients across Saudi Arabia and the wider GCC region. Key Achievements & Responsibilities: Executive Advisory: Deliver high-level strategic counsel to government ministries and senior executives on nation-wide marketing strategy, national brand communication, and large-scale business transformation initiatives. Customer Experience (CX) Architecture: Design and optimize comprehensive customer experience frameworks for major public utilities and corporate enterprises to elevate service delivery standards in alignment with Saudi Vision 2030. Institutional Development: Build and scale Mazeej into one of Saudi Arabia’s most respected boutique consultancies, leveraging over 30 years of professional market standing to bridge the gap between academic theory and corporate execution. Thought Leadership Ecosystem: Spearhead the 'Towards a Marketing Culture' initiative, creating a national dialogue around marketing as a core corporate governance and strategic growth discipline.
Provide strategic oversight, corporate governance, and fiduciary direction to the leadership team at National Care Company, driving sustainable growth and excellence within the Saudi healthcare and corporate care ecosystem in alignment with Saudi Vision 2030. Key Achievements & Responsibilities: Strategic Governance: Deliver high-level executive advisory to guide long-term commercial objectives, market positioning, and corporate policy formulation within the regional care sector. Fiduciary & Risk Oversight: Actively participate in board-level reviews concerning risk management, operational compliance, and corporate governance frameworks to protect and maximize stakeholder value. Institutional Alignment: Formulate strategic development models that align the organization's growth trajectory with national health and public welfare goals in the GCC region. Stakeholder Engagement: Act as a key advisor on high-stakes corporate partnerships, institutional development, and executive decision-making to build a robust network of public and private-sector alliances.
Serve as a trusted strategic advisor on the advisory board of MEGA Group, providing expert counsel to the executive leadership team on commercial growth, brand positioning, and market expansion strategies across the region. Key Achievements & Responsibilities: Strategic Market Guidance: Deliver high-impact advisory on market trends, consumer dynamics, and brand capitalization strategies to maximize regional market share. Executive Advisory: Provide independent, data-driven counsel to the corporate leadership team to assist in high-stakes commercial decisions and corporate restructuring initiatives. Business Transformation: Support the development of comprehensive brand and marketing strategies designed to elevate institutional value and operational efficiency. Stakeholder & Network Alignment: Leverage extensive industry relationships to foster strategic institutional partnerships and corporate collaborations across public and private sectors.
Serve as a trusted strategic advisor on the advisory Group, providing expert counsel to the executive leadership team on commercial growth, brand positioning, and market expansion strategies across the region. Key Achievements & Responsibilities: Strategic Market Guidance: Deliver high-impact advisory on market trends, consumer dynamics, and brand capitalization strategies to maximize regional market share. Executive Advisory: Provide independent, data-driven counsel to the corporate leadership team to assist in high-stakes commercial decisions and corporate restructuring initiatives. Business Transformation: Support the development of comprehensive brand and marketing strategies designed to elevate institutional value and operational efficiency. Stakeholder & Network Alignment: Leverage extensive industry relationships to foster strategic institutional partnerships and corporate collaborations across public and private sectors.
Serve as a Senior Partner at Wathqa Professional Consulting, steering institutional growth, high-level corporate advisory frameworks, and specialized professional consulting services for public, private, and government-tier clients across the Kingdom. Key Achievements & Responsibilities: Strategic Advisory & Practice Leadership: Lead the development and delivery of comprehensive professional consulting frameworks, aligning executive-level management solutions with the evolving economic landscapes of Saudi Vision 2030. Institutional Development & Growth: Drive firm-wide strategic planning, service diversification, and client-acquisition initiatives, establishing the firm as a trusted, premium advisory partner in the regional ecosystem. Executive Relationship Governance: Manage high-stakes engagements with senior stakeholders, board members, and government leaders, providing authoritative counsel on corporate development and transformation. Cross-Functional Team Leadership: Oversee elite consulting teams across complex, multi-phase projects to ensure the highest standards of delivery in compliance, organizational restructuring, and strategic management.