Istanbul, Türkiye
I'm a multi-channel growth marketing expert since 2012, focusing on product-led companies. Also I'm on a mission to erase technical requirements to use any software as a no-code enthusiast. Currently, I'm the CMO and a founding employee at UserGuiding and marketing advisor to global tech companies. My achievements: 🌊 Built UserGuiding's marketing engine with SEO and product-led growth to reach 7 figures in revenue. 😻 Nominated as the "Maker of the Year" by Product Hunt in 2019. 📕 Co-wrote an ebook with Product School. 🥇 Led UserGuiding's growth as it's mentioned by Hubspot and Product School as one of the best software in its category. ⭐️ And made UserGuiding a "Digital Adoption Category Leader" on G2. 🗡️ Also, and most importantly, completed almost all possible achievements on World of Warcraft and Diablo 3. PS: At UserGuiding, we are helping SaaS companies increase their product adoption and retention rates through smooth user onboarding processes. Of course, it's all no-code. Also I'm writing regularly on UserGuiding's blog about SaaS, growth, and user onboarding: https://userguiding.com/blog/author/mertaktas/
- Joined UserGuiding as a founding employee and owned marketing and growth roles. - Increased organic traffic by 200% and monthly recurring revenue by 1470% in a year and helped our CEO raise $1.3M. - Led successful launches on Product Hunt, one of which gained us #22 of the YEAR in 2019 and nominated as "the maker of the year" by Product Hunt. - Led UserGuiding's company branding to gain honorable mentions by tech giants (such as Product School, Hubspot), and recognised as “Digital Adoption Category Leader” for the last two years and “Easiest to Use Solution” for the last three years consistently on G2.
Contributed to the growth and success of Smopin, a friendship app that connects individuals with similar interests. While working at my digital marketing agency, I spearheaded marketing campaigns for Smopin, leading to an impressive increase of 1K daily active users in just a few months. Recognizing my talent and results, the founder offered me the position of Marketing Director. Under my leadership, Smopin's user base continued to expand, reaching a peak of 500K monthly active users before its closure in 2019.
REN Union was a data driven digital marketing agency mostly working with growing tech startups. We offered services such as website & mobile app building, digital marketing, SEO, design, social media management, and Product-led Growth consultancy.