Gurugram, Haryana, India
I've spent 15+ years helping brands tell better stories — from a cubicle at SpiceJet to boardrooms of top Indian brands. Here's what I've learned.
Working with brands and building brands stories. Clientele: Make My Trip, Tinder (Global), Pepsi Co, Oppo Mobiles, Canon India, Dabur, Keventers, Krispy Kreme, BigMuscles Nutrition, Carl's Jr. , Baidyanath, Alibaba Group, 20+ brands.
Managing the New Delhi servicing and account management teams and the revenue stream. Actively involved in developing a business outlook for existing and new businesses. Pitch lead for strategic clients. Digital Lead for integrated clients including Nestle, Verisign, and Logitech. Strengthening publisher partnerships and brand equity.
Responsible for client servicing, project management & business development. Managing BFSI, Hospitality & the Retail Fashion Brands at IBS. Coordinating with clients for day-to-day interaction for digital campaigns. Interacting with the internal teams & Senior Management for Client deliverables and ensuring timelines. Brands associated with: Make My Trip HDFC Ltd. SBI Card
Functioned as a brand custodian and drove investment on digital media for key clients, keeping in mind brand and organisational goals. The purview of the digital universe ranging from conceptualising campaign strategies, media planning, executing campaigns across display, search, mobile and social. To an extent working on offline concepts and giving them digital extensions in the digital space. Performance-based strategic consulting on the digital real estate including, but not limited to, websites/microsites & Facebook apps. Brands associated with : ZED (Make In India) Burger King The Children's Place (Arvind Lifestyle Brands Pvt. Ltd.) Lite Bite Foods (Portfolio of 9 QSR brands)