Germany
MBA professional with 6+ years of experience scaling B2C and B2B startups including global management role at Wayfair. Extensive background in strategy development & execution, process optimization, business development, buying, category management, supplier onboarding, partner operations and international expansion. Adept at managing multicultural teams and delivering impact across diverse markets including Europe, the USA, India, and China.
• Oversaw end-to-end strategy and execution of supplier onboarding operations supporting multiple high-growth categories across Europe and North America. • Partnered with global Product, Tech, Commercial, and Finance teams to launch scalable internal tools, resulting in a 50% reduction in operational TAT and an 18% increase in team productivity. • Built and monitored supplier onboarding KPIs, reporting on SKU addition(Catalogue accuracy), completeness, and turnaround times to inform leadership and process roadmaps. • Co-led the design and rollout of a supplier/seller enablement platform, decreasing supplier onboarding time by 40% and accelerating revenue conversion by 15 days. • Partnered cross-functionally with Product, Engineering & Tech teams to enhance onboarding tools, automate catalog validation, and scale QA processes. • Standardized and optimized 90% of onboarding workflows globally, enhancing supplier activation and reducing fraud risks through KYB/KYC frameworks. • Directed a team of 5 associates and collaborated with senior stakeholders across NA, EU, India, and China to ensure alignment on business goals, operational execution, and vendor success. • Delivered weekly reporting on key metrics including onboarding funnel performance, supplier adoption, and cross-category engagement to drive continuous process improvement.
• Managed full ownership of the supplier lifecycle for 100+ strategic supplier/seller partnerships in the UK and Germany, generating over €35M in annual revenue across key categories. • Owned onboarding and catalog setup for high-value suppliers across categories like storage, furniture, and seasonal, ensuring that each product met quality standards, regulatory compliance, and documentation accuracy. • Collaborated with Category Managers, Merchandising, and Brand Partners to optimize product listings, ensure catalog consistency, and fill assortment gaps. • Worked directly with global suppliers and cross-functional teams to manage SKU-level readiness, troubleshoot logistics issues, and streamline onboarding, enabling faster time-to-market for key products. • Partnered cross-functionally with category management, merchandising, legal, marketing, and finance teams to develop supplier launch strategies aligned with assortment growth and customer expectations. • Led supplier negotiations to drive favorable terms, improved supplier/seller performance, and secured product innovations that addressed assortment gaps. • Coordinated supplier contract execution and legal documentation, partnering with Wayfair’s legal and merchandising teams to align on terms, finalize agreements, and ensure compliance with marketplace policies. • Supported pricing and cost negotiations with suppliers, balancing margin targets, delivery expectations, and category needs to optimize overall assortment strategy. • Built and maintained strong supplier relationships to enhance product development, support strategic campaigns, and optimize overall supplier engagement. • Created performance dashboards to monitor supplier KPIs, reduce churn risks, and drive accountability across internal teams.
• Spearheaded new market launches across Europe and Asia by identifying high-potential regions and securing strategic partnerships aligned with category expansion goals. • Developed and executed localized growth strategies to meet market-specific customer needs and deliver exceptional product access and availability. • Acted as a central liaison between external partners and internal teams—including operations, product, and leadership—to ensure successful launch execution and post-launch optimization. • Gathered and delivered partner insights to improve product-market fit, influence roadmap decisions, and drive long-term success for new markets. • Built operational frameworks, including recruitment plans, staffing models, and launch timelines to support rapid, scalable entry into new regions. • Collaborated with cross-functional teams to ensure on-time, within-budget launches while aligning with broader merchandising and customer experience strategies.
- Examined the organizational structure of the manufacturing units. - Analyzed the organizational culture and key factors critical to the company’s success.