Greater Delhi Area
Product Designer | 0→1 & Growth | SaaS, AI, EdTech I design products that simplify complexity and drive measurable outcomes. 🌐 Portfolio: akshitaproductdesigner.framer.website With 4.5+ years in UX/UI and a background in architecture, I bring strong systems thinking to product design—translating ambiguous ideas into structured, scalable experiences. I’ve worked across 0→1 builds and growth-stage products, partnering with founders, PMs, and developers to ship usable, high-impact solutions. What I’ve done • Designed 400+ high-conversion landing pages, improving engagement by up to 35% and increasing lead conversions by 20%+ • Built SaaS dashboards (E-commerce & EdTech) that improved task efficiency and decision-making by ~25% • Led end-to-end design for 15+ products — from research and flows to high-fidelity UI and prototyping How I work • Start with user problems + business goals • Structure complexity through clear information architecture • Design for usability, scale, and consistency • Collaborate closely with product and engineering teams Core Skills Product Design · UX Strategy · User Research · Wireframing · Prototyping · Design Systems · Conversion Design Tools: Figma, Framer, Photoshop, Canva, Claude, Wix Currently Open to Product Designer roles (SaaS / AI / EdTech) where I can contribute to 0→1 builds or scaling products. 📩 Email: [email protected]
✔ Elderly Care App: Conducted user research to identify key pain points in elderly care. Designed intuitive user flows for features like medication reminders, appointment management, and emergency services, improving usability through iterative testing. ✔ Transport Management System (Certu System): Developed an app providing real-time visibility into the supply chain, from purchasing to fulfillment. Designed AI-powered dashboards for administrators to streamline operations. ✔ Carbon Footprint Tool (Climate Decode): Created a website for SMBs and project developers to measure and reduce carbon emissions. Designed interactive dashboards for carbon tracking and offsetting through events and compensation models. ✔ AI-Powered Job Recruitment Platform (Skillety): Designed a platform where candidates find ideal jobs and recruiters access suitable candidates via an AI recruiter. Created responsive user flows, dashboards, and design systems, collaborating with developers and content writers for a seamless experience. ✔ Ice Cream Brand Storytelling & Identity Design (The Churn Story): Led the end-to-end creation of The Churn Story, an ice cream brand built from scratch around a unique storytelling-driven brand experience. Developed the brand strategy, visual identity, brand kit, character concepts, and creative direction. Crafted an original story universe featuring "Papa Churn" and the Churn Kingdom to communicate brand values through engaging narratives. Produced AI-assisted cinematic storytelling videos using tools such as OpenArt AI, created social media content including Instagram stories and promotional assets, and established a consistent brand system across digital touchpoints. Combined branding, storytelling, motion design, and AI-powered content creation to build a memorable and emotionally engaging consumer brand. These projects showcase my ability to create user-centric designs that align with business goals and address real-world challenges effectively.
✔ Designed and managed the company website, ensuring it stays modern, user-friendly, and aligned with business objectives. ✔ Created and delivered 150+ high-performing landing pages for various businesses, driving significant increases in lead generation and supporting client business growth. ✔ Designed over 80 marketing email templates for diverse businesses, helping improve open rates, click-throughs, and overall campaign effectiveness. ✔ Developed social media posts (SMP) for clients to generate leads across Meta, Google, and Instagram, optimizing campaigns for better engagement and conversions. ✔ Worked with clients across diverse industries, including home care, construction, law firms, home improvement, gyms, wellness communities, and real estate, designing tailored landing pages and marketing materials to meet their specific goals. ✔ Focused on optimizing user journeys and crafting visually engaging designs to maximize conversions and enhance client marketing strategies.
* Played a key role in building the company’s brand identity from scratch, helping establish a cohesive visual language across digital, marketing, and presentation assets. * Worked as the sole designer within the startup, independently managing end-to-end design responsibilities across branding, website design, marketing creatives, presentations, and digital experiences. * Contributed to the foundation of the startup’s design ecosystem by creating scalable brand guidelines, reusable UI components, and structured design systems for long-term consistency. * Designed visually structured and brand-consistent one-pagers for multiple company services, focusing on clear communication, readability, and strong visual hierarchy. * Built and managed the company website on Framer, ensuring responsive design, cohesive user experience, and alignment with the evolving brand identity. * Created and managed CMS structures within Framer for blogs and dynamic content management, enabling scalable content updates and streamlined publishing workflows. * Developed scalable design systems and reusable components to standardize typography, color systems, layouts, spacing, and interaction patterns across digital assets. * Created professional presentation templates for internal teams, client communication, and investor/stakeholder presentations while maintaining consistency with the brand system. * Collaborated closely with founders and stakeholders to iterate on designs based on business goals, usability considerations, and evolving startup requirements. * Worked in a fast-paced startup environment, balancing multiple responsibilities simultaneously while contributing to the company’s overall visual strategy and digital presence.
* Worked as the sole designer on the project under the guidance of a mentor, contributing across the complete UX design process from research to wireframing. * Collaborated with stakeholders to understand the core problem statement, business goals, user pain points, and platform requirements before initiating the design process. * Conducted user research, market understanding, and competitive analysis to identify industry patterns, usability gaps, and opportunities for product improvement. * Defined user journeys, task flows, and information architecture to structure the platform experience in a clear and intuitive manner. * Created user flows and interaction logic focused on simplifying the overall user experience and improving usability across the platform. * Prepared low-fidelity wireframes and layout explorations to communicate product structure, functionality, and navigation flow effectively. * Iterated on flows and wireframes based on mentor feedback, stakeholder discussions, and evolving product requirements throughout the design process. * Worked closely with the development team to ensure the implemented experience aligned with the intended UX strategy and interaction flow.
Working with the design team to create user-centered designs for websites as part of ongoing training. Creating responsive design of an existing app.