Pune/Pimpri-Chinchwad Area
I am a Senior Executive – Digital Analytics & Customer Experience with 6+ years of experience in exports, client engagement, and data-driven business strategy. Over the last 3 years at Spark Minda, I have specialized in Adobe Experience Platform (AEP) and Adobe Journey Optimizer (AJO), enabling customer data unification, journey orchestration, and personalized engagement across global automotive OEM clients in the US and Europe. With AEP, I have built Customer 360 profiles, streamlined data from Salesforce and Zoho, and improved data governance and reporting accuracy. Using AJO, I designed and executed event-triggered client journeys that increased engagement and boosted satisfaction. My expertise lies in bridging business operations with digital platforms, driving measurable growth and stronger customer relationships. I am passionate about leveraging Adobe Experience Cloud solutions to transform raw data into actionable insights, deliver personalized experiences, and enable organizations to achieve their digital transformation goals. Skills: Adobe Experience Platform (AEP), Adobe Journey Optimizer (AJO), Customer Data Management, Journey Orchestration, Data Analytics, Salesforce, Zoho, Digital Transformation, Client Engagement.
Adobe Experience Platform (AEP) Adoption: Implemented AEP to unify customer data from Salesforce, Zoho, and Excel, creating a single source of truth for international OEM clients across the US & Europe. Customer 360 & Segmentation: Built and maintained Customer 360 profiles in AEP, enabling real-time segmentation and supporting personalized engagement strategies. Adobe Journey Optimizer (AJO) Campaigns: Designed and executed personalized, omnichannel client journeys in AJO, automating communications such as order confirmations, delivery updates, and feedback requests — resulting in 20% higher client engagement. Journey Orchestration: Leveraged AJO to deliver event-triggered customer journeys, ensuring proactive resolution of issues and improved customer satisfaction (>95% CSAT). Data Integration & Governance: Streamlined multi-source data integration into AEP, improving accuracy, deduplication, and governance — reducing reporting inconsistencies by 30%. Analytics & Insights: Used AEP’s AI-powered dashboards to track KPIs (sales trends, RFQ win ratio, recovery performance), generating insights that contributed to 15% YoY growth in export sales. Personalization at Scale: Applied AEP & AJO to analyze customer behaviors and deliver personalized communications, strengthening long-term OEM partnerships. Cross-Functional Enablement: Enabled supply chain, finance, and production teams to access AEP-driven insights, improving forecast accuracy and SLA adherence by 20%. Market & Competitive Intelligence: Integrated third-party datasets into AEP to analyze competitor activity and emerging market opportunities, enabling Spark Minda to achieve a first-mover advantage in new geographies. Strategic Business Alignment: Partnered with leadership to align AEP & AJO-driven insights with Spark Minda’s growth strategy, ensuring scalability of global operations.
Spearheaded sales and business development for Varroc Group's automotive product portfolio across the Goa territory, achieving robust market growth. Conducted in-depth market research and competitor analysis to uncover new trends, opportunities, and challenges, enabling effective go-to-market strategies. Collaborated closely with the Regional Head by providing actionable insights to shape territory strategy and maximize product penetration. Developed and maintained strong client relationships, expanding Varroc’s reach within key OEM and aftermarket segments. Identified and captured growth opportunities by aligning product solutions with local market demand, driving revenue and brand presence. Ensured Varroc’s competitive advantage through continuous evaluation of rival offerings, pricing, and distribution strategies.
Serve as the brand ambassador and advisor for Nestlé International Travel Retail, specializing in the dynamic airport retail environment at Bangalore International Airport. Oversee merchandise display, ensuring effective visual presentation and optimal stock management to drive customer engagement and maximize product visibility. Advise, educate, and interact with an international customer base, delivering in-depth brand knowledge and personalized recommendations to enhance the travel retail experience. Champion brand initiatives by actively promoting new launches, engaging travelers, and providing outstanding service, resulting in increased foot traffic and higher sales conversions. Consistently achieve and exceed company and brand sales targets, aligning with Nestlé’s mission to elevate brand presence within the travel retail sector. Collaborate with cross-functional airport teams to ensure seamless marketing activations and execution of high-impact promotions, supporting overall business goals.