Aditya Konidena

Marketing Technology | CDP | AI

Greater Hyderabad Area

About

With over 4.5 years as a Senior Field Engineer at Adobe, I focus on delivering Martech solutions and ensuring seamless implementation and platform operations. Certified as an Adobe Campaign Architect and AEP Expert, I bring expertise in engineering management, problem-solving, and data structures to support client needs and optimize their marketing technology frameworks. My professional journey spans diverse roles, including contributions to Deloitte Digital and Adidas Group, underpinned by extensive experience in CRM, marketing automation, and enterprise architecture. I am motivated by the opportunity to collaborate with teams, drive innovation, and develop scalable solutions tailored to the unique challenges of each organization.

Experience

  • Adobe (Full-time · 5 yrs)
    • Principle Field Engineer
      Feb 2026 - Present · 5 mos

      Customer architecture & solution design I work directly with senior customer stakeholders to understand their business goals and constraints, then design end-to-end architectures across Adobe Experience Cloud (and surrounding ecosystems). This often includes integration patterns, scalability approaches, security considerations, and operational best practices. Technical leadership in the field Principal Field Engineers act as trusted advisors to customers and internal teams. I guide implementation partners, review critical designs, and help unblock complex deployments—often in high‑stakes scenarios involving performance, reliability, or time‑sensitive launches. Bridge between customers and product teams I collaborate with product management and engineering to share patterns, edge cases, and feature needs that arise in the field, helping shape product direction with customer realities in mind. Incident response & optimization When customers face major incidents or performance bottlenecks, I’m involved in root‑cause analysis, remediation strategies, and long‑term hardening. This includes deep-dive into logs, architecture, and code paths, followed by clear, actionable recommendations. Knowledge sharing & mentoring I publish internal and external best practices, run enablement sessions, and mentor engineers and architects across the field. The goal is to scale expertise so that more teams can deliver robust, future‑proof customer experiences.

    • Sr Field Engineer
      Jul 2021 - Feb 2026 · 4 yrs 8 mos

  • Technology Manager (Specialist Master) at Deloitte Digital
    Oct 2016 - Jul 2021 · 4 yrs 10 mos

    Technology Manager with Deloitte's Digital Martech practice and a certified architect in various marketing automation solutions with more than 11 years of technology experience in implementation and running platform operations. He has extensive experience in discovery, implementation and operational model definition to adopt marketing automation across different domains. He has worked with client architecture teams on migrations to new platforms and has been primarily involved in understanding the technical requirements and analyze how enterprise systems are impacted due to architecture shift and drive proof of concept work before the patterns can be applied to the system. He is marketing automation expert and works on building integrated platforms, customer journeys, and data management.

  • External- CRM Consultant at adidas group
    Oct 2014 - Oct 2016 · 2 yrs 1 mo

    I am a e-CRM consultant to Adidas America with expertise in Adobe Campaign. Analyzed and documented business problems with a team of analysts and collaborated with Subject Matter Experts from the Global team to weigh the technical feasibility of the proposed system architecture.

  • Technology Analyst at Infosys
    Jun 2014 - Oct 2016 · 2 yrs 5 mos

    Requirement Analysis, Design of technical solutions for Adidas marketing and CRM applications

  • Systems Engineer at Infosys
    Aug 2009 - Jan 2012 · 2 yrs 6 mos

    eCRM consultant to Adidas America as a contractor from Infosys. Adobe Neolane Campaign management tool expert.