Chennai, Tamil Nadu, India
Based in Chennai, I am a sports management professional with over nine years of experience in sports management and having spent over six years at Chennaiyin Football Club, where I lead the revenue vertical. My journey began at the Aircel Chennai Open - an ATP 250 tennis tournament - and has since evolved into a passion for delivering high-quality experiences in sports. In my current role, I also serve as part of the senior leadership team for Ultimate Table Tennis, liaising with franchise partners and managing sponsorships to ensure smooth event delivery. My core skills include revenue generation, client servicing, business development, and leadership. I hold a Master’s degree in Sports Management from Loughborough University, UK, and a Bachelor’s degree in Commerce from Loyola College, Chennai. Apart from living, breathing and talking sport - I also run my wedding planning agency based in Chennai - having curated over 50 weddings in the past four years and working with clients from across the globe!
• Overseeing commercial, brand, operations, grassroots and administrative functions. • Collaborating with leadership on strategic planning and managed the club’s P&L and revenue growth.
• Raised sponsorship revenues – worth over Rs. 65 crore and retained over 70% of club partners for 4+ years. • Increased revenue through local partnerships – bringing in 12+ Tamil Nadu based brands to partner with the club. • Helped boost club revenues via ticketing recording a 25% growth in attendance. • Curated the Norwich City FC × Chennaiyin FC international club partnership. • Heading Ticketing for Chennaiyin FC with the role including preparing the ticketing plan for home matches, season ticket packages, manage the sales efforts with the ticketing agency and prepare the ticketing reports for the season.
• Sponsorship Sales & Servicing for Chennaiyin FC, working with leading brands and maximising value delivery for them as well as the club. • Ensuring all sponsor activations are conducted smoothly. • Heading Ticketing for Chennaiyin FC involves preparing the ticketing plan for home matches, season ticket packages, manage the sales efforts with the ticketing agency and prepare the ticketing reports for the season.
• Lead commercial strategy for UTT, growing franchises from 6 to 8 and managed franchise relationships. • Responsible for bringing in brands like IndianOil, Stiga, Bisleri, DafaNews, Oil India, Polyhose and Red Bull into the UTT ecosystem – recording a 60% increase in league sponsorship revenues. • Worked with broadcasters to maximize league viewership, establishing UTT as a key emerging sports league. • Forged the UTT × Dream Sports Foundation partnership to launch the elite youth competition - Dream UTT Juniors.
• Sponsorship Sales & Client Servicing for Ultimate Table Tennis. • Managing Commercial Guidelines and helping franchises implement the same for UTT.
Co-founded Konduit with the aim of curating organised chaos in the big fat Indian wedding industry. Helping couples & families put together their Big Day, one wedding at a time.