Thrissur, Kerala, India
With 9+ years of experience across the Middle East, USA, Europe, and India, I’ve worked at the intersection of marketing and sales. My focus has been on driving results through inbound and outbound strategies, branding, automation, and digital outreach. I’ve crafted go-to-market strategies, led cross-functional teams, and handled everything from campaign execution and CRM automation to content creation and product branding. Whether building sales proposals or running webinars to engage prospects, I enjoy creating marketing engines that support growth. My experience spans international events, website management, email and LinkedIn campaigns, and performance tracking using platforms like HubSpot, Brevo, Zoho, Apollo, and GA4. I’ve closely collaborated with sales, customer success, and development teams to align goals and deliver measurable impact. If you’re looking for someone who blends strategy with execution and loves building brands that perform, I’d love to connect.
• Leading a cross-functional marketing team (content, design, and digital specialists) to support global sales • Planning and executing weekly Email & LinkedIn campaigns targeting USA, Europe, APAC & ME • Using HubSpot & Brevo for marketing automation, lead tracking, and CRM updates • Managing SEO, website optimization, and creating reporting dashboards • Developing marketing collaterals including brochures, case studies, and landing pages • Supporting sales activities by crafting proposals, pitch decks, and product positioning for enterprise clients • Collaborating with Sales, CS, and Dev teams to align outreach, sales bookings, and the entire sales lifecycle • Driving product branding efforts – positioning, messaging, and brand identity • Using Apollo AI for targeted lead generation, contact validation, and outbound campaign support • Managing social media campaigns and content strategy for brand growth • Coordinating international events – LightFair (USA), Light + Intelligent Building (Dubai) • Handling webinar management from signup page setup to post-event activities • Overseeing content creation, branding, and PR activities end-to-end • Preparing BRDs based on business requirement analysis for client onboarding
⦿ Inbound Marketing Management ⦿ B2B Sales - LinkedIn Networking, Website Optimization & Email Marketing ⦿ Coordinate Marketing, Sales and Support Team ⦿ Account Management & build Long-term Relationships with Customers ⦿ International Sales - Service & Product based - ERP ⦿ Branding & Promotion of new products launched ⦿ Digital Marketing - Google ads & Social Media Management. ⦿ Project implementation: Plan & Schedule implementation, Client visit, On-site training ⦿ Selection, Placement & Training of the Marketing team
⦿ Responsible for the entire Sales Life Cycle - Identify opportunities via Online & Offline Sales Channels, Uncover Needs, Negotiate and Close Business ⦿ Inbound Marketing Support - Website optimization & Email Marketing Campaigns ⦿ Client Management & Cultivate lucrative relationships with both new and existing clients ⦿ ERP Sale - Deliver ERP Sales pitches with a focus on Engagement & Conversion ⦿ Works with Digital platforms - Google Ads, Google Analytics, Facebook Ads ⦿ Develop Growth-driven design strategies for Lead Generation through Website ⦿ Closely work with Product Management on Product Pricing and associated standards ⦿ Coordinate Customer review meetings to Create Excellent Customer Experiences
⦿ Supervise & Manage two peer Business Development Executives ⦿ Identify Digital Opportunities and Develop an Actionable Plan for Execution. ⦿ An Intermediary between Technical Team & Customer: Business Requirement Analysis and Prepare BRD, Communicate & Deliver Client Requirements. ⦿ Social Media Management and other Promotional Campaigns. ⦿ Active participation in Sales Activities: Business Pitching, Submitting Proposal, Creating Sales Presentations and Performing Product Demos ⦿ CRM: Timely Follow-up, Conduct Status Review Meetings & Customer Satisfaction Analysis
⦿ Worked directly with the BDM to plan and execute the marketing strategy ⦿ Digital Marketing - Google ads & Social media management. ⦿ Inbound Sales via Email Marketing Campaigns, Website Branding & LinkedIn ⦿ Formulate campaigns and execute them through online channels ⦿ Liaising & Networking with Ad agencies, designers, PR agencies ⦿ National & International event coordination - WTM, London & ATM, Dubai ⦿ Generate Sales leads and Support Sales Staffs of Middle East & Africa ⦿ Business requirement analysis and BRD preparation ⦿ Maintain active engagement with new and existing leads through timely follow-up