Akbar Ali

Product & Innovation Director | Consumer Products & Technology | Product Strategy • Development • Design • Commercialization

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About

I have a distinctly diverse range of experiences within the luxury telecoms sector which, alongside my proactive and determined nature, make for a confident and versatile BA Hons Architecture graduate. I have a keen eye for detail and design specifically, and with my natural technical abilities and strong interpersonal and communication skills, I have continued to accelerate my development. I can seamlessly integrate into various work environments and different creative styles to suit the needs of the business. I am comfortable in autonomous working scenarios - managing small and large scale projects alike - however I’m equally proficient working with others in a team

Experience

  • Creative & Product director at Matter Brands
    Jul 2020 - Present · 6 yrs 5 mos

  • Head of Creative at GEAR4
    Aug 2017 - Jul 2020 · 3 yrs

    - Oversee all creative projects and ensure they meet the company's standards for quality, brand consistency, and visual appeal. - Lead a team of designers, copywriters, and other creative professionals, providing guidance, feedback, and support to help them produce their best work. - Collaborate with other departments, including marketing, product development, and sales, to ensure that creative assets support the company's overall strategy and goals. - Rebrand and Develop the company's visual identity, including its logo, color scheme, typography, and other visual elements. - Create and implement a style guide to ensure that all creative output adheres to the brand's guidelines and standards. - Manage the creative budget, including allocating resources and negotiating contracts with outside vendors as needed. - Stay up to date on trends in design, advertising, and marketing, and incorporate best practices into the company's creative output. - Establish and maintain relationships with key stakeholders, including clients, partners, and vendors, to ensure that the company's creative output meets their needs and expectations. - Provide regular performance reviews and feedback to team members, and create professional development plans to help them grow in their roles.

  • Vertu (4 yrs 3 mos)
    • Jr Art Director & Senior Graphic Designer
      Jul 2016 - Jul 2017 · 1 yr 1 mo

      - Creative concepting for upcoming campaigns across the breadth of our digital media channels, consistently seeking to push the boundaries with new luxury concepts - Project manage and work closely with the rest of the team to ensure alignment and involvement in all projects. - Enforcing brand standards and execution across all channels and across the business; includes signage, digital, OOH and external media. - Preparing artwork for both digital and print. - Taking lead on projects from conception to completion in accordance with deadlines. - Working with creative agencies to come up with new idea’s and concepts to enhance the brand and stay wihtin creative guidelines. - Steering the research and development of ideas. Keeping up to date with both industry and current creative trends.

    • Creative content designer & Product Photographer
      May 2013 - Jul 2016 · 3 yrs 3 mos

      - Producing high quality, commercial and consistently beautiful images ensuring that they are exposed correctly and colour consistent. - Create digital assets and media using Adobe/CS Suite including Photo shop, Illustrator and In-Design. - Creating the finest visuals to suit both the brand and individual design of the product, using a mix of photography styles to deliver a range of images for multiple channels. - Artworking and typesetting to relevant technical specification, ensuring the high quality of digital artwork is ready for print. - Ensure that all products across all categories are shot and visually suitable for the company’s target market, along with managing the products visual portfolio.