Gurugram, Haryana, India
Currently working as a Management Trainee at Signify India, I oversee Sales & Marketing in the Smart Homes sector for the Eastern region. My role focuses on driving growth, building customer and specifier relationships, and enabling innovative smart lighting solutions for connected and sustainable living. During my internship with Emami Agrotech Limited, I gained hands-on exposure to brand management, consumer insights, BTL and ATL, and rural market development through a mix of research, fieldwork, and strategic analysis. Earlier, at JITO, I contributed to sports marketing initiatives that merged community engagement with brand storytelling. At IMI Kolkata, I actively contributed to the Branding & Media Committee, blending academic insights with real-world brand-building. My journey reflects a consistent passion for sales leadership, marketing strategy, and impactful brand storytelling that connects people and businesses.
Stint 1: Kolkata
I had the incredible opportunity to complete a 3-month internship with Emami Agrotech Limited, where I gained hands-on exposure to key aspects of brand management through data-driven research, fieldwork, and strategic analysis. Key Projects & Contributions: Digital Presence Analysis: Conducted a comprehensive audit of our and competitors’ digital presence across YouTube, Instagram, and Twitter. Created structured databases to monitor key metrics, benchmarked against industry leaders, and delivered actionable recommendations to boost brand positioning and digital marketing impact. TVC Analysis: Evaluated TVCs of the brand and competitors to generate insights for campaign improvement and strategic planning. Retail Landscape Study: Visited 550+ retail outlets to understand on-ground sales dynamics. Identified retail challenges and developed models for future promotional activities and price optimization using demand elasticity insights. Consumer Behavior Research: Interacted with 430+ consumers to build perceptual brand maps, categorize consumer profiles, and propose marketing mix adjustments including influencer marketing, CSR-driven TVCs, in-house sports team collaborations, and metro ad placements. Rural Immersion Project: Mapped and analyzed 530 villages across 24 North Parganas and Nadia districts, establishing a data-backed rural market strategy to improve brand penetration and distribution efficiency. Project Golden Beat: Led on-ground coordination for BTL (Below-the-Line) activities, evaluated retail outlets for brand activations, and collaborated with cross-functional teams to enhance execution and visibility.
Throughout my internship tenure, I actively participated in the vibrant marketing team supporting the JITO Ladies Premier League 2024, a prominent national cricket event dedicated to championing women's sports and fostering community unity and women's empowerment. My significant contributions encompassed the conception and execution of impactful marketing strategies tailored for the tournament. This involved comprehensive market research aimed at gaining deeper insights into our target audience, as well as collaborative efforts towards formulating a robust branding approach. The immersive nature of this experience has substantially refined my competencies in strategic marketing, brand cultivation, cross-functional teamwork, and social media marketing