New Delhi, Delhi, India
Lead Product Designer with 6+ years of experience building high-scale digital products serving 40M+ users. Skilled in UX strategy, scalable design systems, and AI-assisted design workflows to deliver measurable improvements in engagement and product performance. Experienced in leading cross-functional teams and partnering with product and engineering to ship impactful user experiences.
Shaped UX strategy and product experience for Hindustan Times’ digital platforms serving 43M+ users, delivering large-scale engagement growth through data-driven design initiatives. • Built and operationalised a scalable design system for Hindustan Times web and mobile apps, standardising UI patterns and enabling consistent experiences across multiple products. • Led the end-to-end redesign of the Hindustan Times web and app (HT 2.0) platforms, introducing modern UX frameworks and improving discoverability, engagement, and overall product usability. • Introduced an AI-powered design-to-code workflow, reducing developer handoff and implementation effort by 40%, accelerating product release cycles. • Reimagined high-traffic content experiences across Elections, Cricket, and International News through data-driven UX improvements and interaction design, driving 550% growth in page views, 109% increase in users, CTR uplift from 1.5% to 12.8%, 27% peak CTR during live events, and sustained improvements in scroll depth, session duration, and engagement rate. • Supported the hiring and management of the product design team of 15+ designers, establishing design processes, critique culture, and quality benchmarks across product initiatives. • Partnered with product and editorial leadership to define product vision, roadmap, and Annual Operating Plan (AOP), aligning design strategy with audience growth and monetisation goals.
Designed and scaled B2B and B2C commerce experiences across Jio’s digital ecosystem, improving conversion, adoption, and user satisfaction across high-scale digital platforms. • Led foundational research and validation for the Jio Design System, leveraging user insights and product feedback to help define core components, interaction patterns, and scalable design standards adopted across Jio’s digital ecosystem. • Led the design of a ladder-based pricing and ordering experience for JioMart Partner (B2B), simplifying bulk purchasing decisions and driving 95% growth in order conversion and an 84% increase in revenue in FY 22–23. • Simplified voice-based ordering journeys in collaboration with the Haptik conversational AI team, making voice commerce more intuitive and increasing feature adoption by 50%. • Redesigned the in-app feedback and review experience, improving app ratings from 3.4 to 4.3 within 10 days of launch through streamlined user input and feedback loops. • Established the UX research framework and workflow at Jio from the ground up, and facilitated design thinking workshops with stakeholders and users to guide product decisions across enterprise platforms, internal tools, and consumer products.
• Led design and communication for SEWA’s women empowerment initiatives, developing-structured report frameworks and templates for underprivileged women-focused programs. • Designed the Samarthya CSR project report for ITC Foods Division, enabling effective documentation and storytelling of grassroots impact.
• Designed a structured UX framework at Wipro inspired by Jesse James Garrett’s Elements of User Experience, simplifying complex design layers into an actionable model. • Enabled clearer alignment between strategy, architecture, and interface design across cross-functional teams.